XOMAD | Influencer Marketing

@xomad

Influencer Marketing Agency
📍Making Waves since 2010 💡Influencer-Led Innovation, Insights, and Campaigns 🔌 Creator of the Original Influencer Council 👇 Case Studies
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Top Instagram Posts of XOMAD Influencer Marketing

XOMAD Influencer Marketing’s Most liked posts from the last 30 uploads.

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Media Stats – Instagram Posts

Recent 30 posts with likes and comments overview.

Media overview
Published Caption Likes Comments
Every big idea starts with hard work. Today, we celebrate and recognizing the hands and minds that built this country and those who continue to move it forward. 

Wishing everyone a safe and restful Labor Day! 🇺🇸

#LaborDay #InfluencerMarketing 2025-09-01 17:30:00 Every big idea star.. 1 -75% 0 -
Meet Stephanie! ❤️

Stephanie is one of our Growth Managers at #TeamXomad

Outside of work, she’s passionate about exploring new places often taking solo day or weekend trips by plane, train, or bus to destinations she’s always wanted to visit.

She enjoys documenting her travels through short videos she calls “vlogcitos” (little vlogs), a fun hobby that has made her the go-to person among friends and family for travel tips and hacks.

💡 Fun fact: Stephanie is known for giving the best hugs (big, tight ones!) Funnily enough, her birthday falls on National Hugging Day, which her loved ones say fits her perfectly. 2025-08-30 18:30:00 Meet Steph.. 13 +219% 2 +100%
Why diversity of frequency matters.

Frequency has always been important in marketing and communications. When potential customers see your message more than once, they’re more likely to remember it, trust it, and act on it. In fact, it takes an average of 7 to 10 exposures before a consumer takes action on an ad or brand message.

And in today’s new market, it is not just about frequency, but diversity of frequency. Cause let’s be real, we all get annoyed at seeing the same ad over and over again on our socials and streaming services.

That is where XOMAD comes in. Our influencer campaigns ensure diversity of frequency for target audiences both for organic and paid efforts.

Organically, we use our tech to create collectives of influencers with overlap audiences, so consumers see multiple pieces of unique content about your brand from different trusted sources they follow. (And yes this is a proprietary tech capability.) Then, we used paid efforts to amplify authentic creator content to relevant niche subcultures, ensuring they see multiple different pieces of content from a different influencers.

This diversity not only keeps your brand visible, it makes it more relatable and memorable. Because in today’s crowded digital space, strategic frequency builds trust, familiarity, and action.

#InfluencerMarketing #InfluencerMarketingAgency 2025-08-28 18:30:00 Why diversity of .. 1 -75% 0 -
Unlock brand discovery 🔍

As of July 10, 2025, Instagram now supports external search engine indexing for public professional accounts, meaning your posts, Reels, captions, and alt-text can show up in Google and Bing results.

For companies, this unlocks a new layer of discoverability:
- Your products, services, and campaigns can surface in search results when potential customers look for related topics.
- Branded content becomes more than just a social post. It becomes part of your search engine strategy. Meaning working with large groups of creators is even more important now! 
- It’s a new opportunity to drive organic traffic to your page.

We see this as a major step forward in helping brands show up where their audience is already searching not just on the feed, but on the web.

Let your Instagram content work harder. Let it be found. 

#InfluencerMarketing #InfluencerMarketingAgency #SEO 2025-08-27 07:09:48 Unlock brand discove.. 0 -100% 0 -
It’s that time of year again! 📚and brands across industries are getting creative with back-to-school campaigns that are not just about sales, but also connection, utility, and social value. 

• Crayola brought back 8 retired crayon shades and launched a Global Color Vote, letting fans shape the collection.

• Jansport is building on their success last year of cringe worthy social media focused videos in this year campaign “always with you” that shows backpacks talking/singing in a variety of situation. 

• TikTok creators are keeping it real with $200 school supply hauls, earning trust and virality through authenticity.

These brands are tapping into culture, nostalgia, and real-life value and so can yours. Seasonal moments like Back to School are powerful touchpoints to create emotional connection, boost visibility, and drive action. 

Are you ready to take on your next marketing campaign with influencers and social at the lead?

#InfluencerMarketing #InfluencerMarketing #Backtoschooltrends 2025-08-21 06:30:00 It’s that .. 2 -51% 0 -
At XOMAD, we believe that influencer marketing only works when it combines strategy, data, and creativity.

In his recent interview with Net Influencer, our CEO Rob Perry shares how we use data intelligence to match our clients with real community voices, delivering impact at scale while keeping campaigns grounded in trust and authenticity.

Read the full feature to learn how we’re reshaping the way brands connect with communities through our public and private sector partnerships.

🔗 Link in bio#XOMAD

 #InfluencerMarketing #MarketingStrategy #DataDriven 2025-08-19 06:30:00 At XOMAD, we believe.. 5 +23% 0 -
Meet, Marta! ❤️

Marta is one of our growth managers at #TeamXOMAD.

Outside of work, Marta loves staying active, from working out and yoga to visiting art installations/indie films to reading to volunteer teaching! (Busy!) She’s currently even training for a half-marathon with her dad.

She is also passionate about teaching and helping others grow. Marta has been a TOEFL tutor for five years and coached high school students for international Model UN competitions for three. She’s always curious and loves learning new things whether it’s science, art, or history, she believes there’s always something new to explore.

Last fun fact: Marta used to play classical piano in high school and still enjoys harmonizing to songs she hears 🎶

#TeamXomad 2025-07-30 18:30:00 Meet, Mart.. 6 +47% 1 +100%
In today’s crowded digital space, influence isn’t just about who has the biggest audience, it’s about who creates real connection. That’s why nano influencers and micro-communities are reshaping the future of social influence.

🔍 What’s a micro-community?
A micro-community is like a niche, subculture - a small, highly engaged group formed around a shared identity, interest, or lifestyle — often led by someone who may not be a traditional influencer, but is deeply trusted within that space.

🎯 Why does it matter?
These communities are where real conversations happen:
-  Higher trust and loyalty
- In-person and online engagement
- Localized, niche impact
- Lower noise, more meaning

For brands, this means going beyond follower counts. It’s time to lean into people who lead with purpose, not just content.

👥 Influence = Community + Credibility + Connection.

#InfluencerMarketing #TeamXomad 2025-07-28 18:30:00 In.. 6 +47% 0 -
Major brands across the U.S. are shifting budgets more and more toward influencer marketing and at XOMAD, we’re here to support that evolution. 🚀

We partner with brands, public sector agencies, healthcare organizations, and mission-driven organizations to activate high-performing campaigns through trusted micro and nano messengers. Our network reflects the communities we serve diverse, local, and impact-driven. 
 
According to a 2025 report:
✔️ 67% of marketers plan to increase influencer budgets this year.
✔️ Brands are prioritizing long-term creator partnerships over traditional ads.
✔️ Results-driven influencer strategies are outperforming legacy media.

And what’s driving those results? Large groups of micro and nano creators!
Micro and nano trusted messengers consistently outperform broader creators thanks to their authenticity, relevance, and deep community trust.

At #TeamXOMAD, we don’t just run influencer campaigns. We help build movements! 2025-07-26 04:30:00 Majo.. 0 -100% 0 -
Meta recently launched new AI ad tools and here is what you need to know.

The latest updates to Meta’s Advantage+ and Business AI tools are built to help brands scale campaigns faster and smarter. Here’s what’s new:
• Automated brand consistency across ads—logos, fonts, colors, tone
• AI-generated video from still images, with music and overlays
• Highlight extraction from long-form video content
Conversational AI built into Messenger, Instagram, and WhatsApp ads
• Try-on and CTA stickers for interactive, personalized experiences

🗓️ Rollout Timeline:
Most tools are currently in phased testing and will expand to more advertisers through late 2025. Meta aims to fully automate ad creation using AI by the end of 2026 from creative generation to optimization.

At XOMAD, we’re exploring how these tools can enhance influencer marketing by combining AI efficiency with creator-led efforts that bring to life real human voices and stories.

We believe the future of digital advertising lies in the intersection of technology and authentic community voices and we’re here to help our partners navigate both. Reach out to learn more!

#InfluencerMarketing #TeamXomad #InfluencerMarketingAgency 2025-07-23 04:30:00 .. 4 -2% 1 +100%
From 200K to 1.5 million — that’s how much full-time digital creator jobs in the U.S. have grown since 2020. 🤯📈🚀

With new tools, platforms, and monetization opportunities, it’s never been easier to turn creativity into a career. This explosive growth means brands now have more access than ever to diverse, authentic voices — making influencer marketing more impactful and dynamic.

The creator economy is now one of the fastest-growing segments of the digital job market and plays a major role in the $4.9 trillion digital economy supporting the U.S. GDP.

Are you surprised by this growth? Let us know what you think ⬇️

#TeamXomad #InfluencerMarketing 2025-07-08 06:30:00 From.. 3 -26% 0 -
Today we celebrate Independence Day! A time to honor freedom, unity, and the spirit of our country.

From #TeamXomad, we wish you all a Happy 4th of July!🎆

#StaySafe #HappyFourth 2025-07-04 18:30:00 Today we celebrate Ind.. 1 -75% 0 -
Who do you trust for news? According to a pewresearch study, 21% of U.S. adults regularly get their news from influencers on social media. And when asked to name a top news influencer, they ranged from journalists to politicians to of course, social media personalities.

From another study by Morning Consult, 45% of Millennials and 50% of Gen Z get their news from social media. 

Social media is completely reshaping how we stay informed and brands, organizations, and news outlets need to adapt. Do you follow a news influencer? Drop your go-to sources in the comments!

#InfluencerMarketing #TeamXOMAD 2025-07-02 19:30:00 Who do you trust for news.. 5 +23% 0 -
We’re proud of all of the work we do, especially when our work makes a difference like truly gratifying work with the National Marrow Donor Program nmdp_org (formerly Be The Match).

For this campaign, 88 creators across California and Texas shared heartfelt testimonies to raise awareness about the life-saving impact of becoming a blood stem cell or bone marrow donor.⁣

Their message was simple but powerful: by registering to donate blood stem cells and saying “YES” when matched, you are giving the gift of time. 

Thank you to nmdp_org for trusting us to help amplify such a vital mission. We’re proud to support purpose-driven campaigns that create real, lasting impact.⁣

And shout out to all the creators involved, including jennystumme, madisonortizz, iamjamesmeeks, mddownloading, erinnale, jessiesworld27 and nursingbuddyjules featured in our carousel!

#InfluencerMarketing #Casestudy #InfluencerMarketingAgency#TeamXomad 2025-07-01 06:30:00 We’re proud o.. 11 +170% 1 +100%
Meet Kylee!!! Outside of work, Kylee enjoys spending time with her family and playing with her dogs, Frito and Muffin. Since recently moving to East Tennessee, she’s been exploring the Smoky Mountains, nearby towns, local shops, and farms. She’s also been learning how to cook and bake—trying out new recipes has become one of her favorite ways to unwind.

Kylee is passionate about making a positive impact in her community, no matter what kind of work she’s doing.

A fun fact about Kylee: she was inspired to pursue a career in marketing after watching countless cheesy rom coms growing up. The main character was always in marketing, and she figured if it worked out for them, it might be worth a shot—and here she is! 😆

##TeamXomad #InfluencerMarketing 2025-06-27 19:30:00 Meet Kylee!!.. 8 +96% 0 -
Last week, during cannes_lions, Publicis launched a bold experiment: prove that influencer marketing can achieve Super Bowl-sized reach but without the Super Bowl price tag!

They featured George the lion (a real lion from wildlife creator shandorlarenty content) in posts shared across massive creator accounts. At their “Influential Beach” in Cannes, they tracked George’s real-time reach as millions engaged with the posts.

The goal? Show that creator campaigns can deliver huge results for a fraction of the cost of an $8M 30-second Super Bowl ad and even less than what brands spend at Cannes on things like flights and parties!

🚀At XOMAD, this is exactly what we believe in powerful creator partnerships that drive big results without breaking the bank. 

Ready to elevate your brand? Let’s connect!

#TeamXomad #InfluencerMarketing 2025-06-24 23:30:41 Last week, dur.. 1 -75% 0 -
Is your brand ready to turn influence into real impact? Here at XOMAD, we help brands and organizations connect with communities through strategic, authentic influencer marketing, backed by real relationships and real results.

Here’s how we bring your brand to life 👇

• Influencer-Led Events: Creators take the lead in hosting brand moments that feel organic, on-trend, and community-driven. These intimate gatherings create beautiful social media moments, while also allowing attendees to authentically interact with your brand.

• Disruptive Cultural Activations: Have fun and make a moment that stands out. XOMAD has 15 years of innovative fun disruptive ideas, integrating in celebs and influencers alike to connect the real world moment with the digital world!

• Geo-Targeted or National Campaigns: We design campaigns to hit your key markets, whether you’re launching in a single city or scaling nationally. Our in-house 10 year old AI tech and engine helps us to find the right influencer for the right audience, and we design every program to ensure maximum diversity of frequency, so audiences take action!

If you’re looking to create influence that moves the needle, you’re in the right place. Let’s build your next breakthrough moment, visit xomad.com to get started.

#TeamXOMAD #ThePlugByXOMAD #InfluencerMarketing #BrandActivations #CreatorCampaigns 2025-06-23 19:30:00 Is you.. 2 -51% 0 -
Juneteenth is a celebration of freedom and a powerful reminder of resilience.

On June 19, 1865— more than two years after the Emancipation Proclamation — the last enslaved African Americans in Galveston, Texas, were finally informed they were free.

This day marks the true end of slavery in the U.S. and honors the strength, culture, and countless contributions of Black Americans throughout history.

Now a federal holiday, Juneteenth is a time to remember, reflect, and recommit—to justice, equity, and uplifting Black voices in every space, including the world of media and marketing.

#TeamXomad #InfluencerMarketing #InfluencerMarketingAgency #Juneteenth 2025-06-19 19:30:00 Juneteenth is a cel.. 1 -75% 0 -
TikTok Ban Update: What Brands Need to Know 👀

As of June 18, 2025, TikTok is still available in the U.S., but its future remains uncertain. Here’s what’s happening and why it matters for your brand:

- New Deadline: President Trump is about to sign another executive order, giving ByteDance until mid-September 2025 to sell TikTok’s U.S. operations.

- No Deal Yet: Negotiations continue, but no buyer has been finalized — and China’s approval is still required.

📍 Why This Matters: If no deal is reached, TikTok could face restrictions or a ban in the U.S. This could impact:
• Ad campaigns: Existing TikTok ads may need to pivot quickly.
• Influencer partnerships: Sponsored content deals could be disrupted.
• Audience reach: TikTok’s unique community may become harder to access.

📍 What You Can Do:
• Keep diversifying: strengthen your presence on other platforms like Instagram Reels or YouTube Shorts.
•Plan ahead: have backup strategies for current or upcoming TikTok campaigns.
•Stay informed: we’ll keep you updated on what’s next.

If you need guidance preparing alternative strategies, let’s connect!

#TikTokBan #SocialMediaStrategy #DigitalMarketing #InfluencerMarketing #TechUpdates 2025-06-19 06:30:00 .. 2 -51% 0 -
A viral TikTok trend just became Sprite’s newest product. 👀

What started with Malaysian creator Hisham Raus dropping tea bags into Sprite and earning nearly 20 million views turned into the official launch of Sprite + Tea.

Thanks to sharp social listening, sprite caught the trend early and brought it to life with support from a Coca-Cola intern-led research project. The result: A black tea–infused Sprite, available for a limited time in the U.S. and Canada.

The rollout didn’t stop there. Sprite teamed up with eastsidegolf and rising artist themonaleo for a culture-driven launch that blended music, style, and storytelling–with exclusive content unlocked via QR codes on each bottle.

🚀 This is a perfect example of how listening to your audience and recognizing the power of creators can lead to meaningful innovation. When brands stay plugged into what’s happening online, they can respond in ways that feel fresh, relevant, and real. 2025-06-16 18:30:00 A viral T.. 1 -75% 0 -
Happy Father’s Day to all the dads redefining what it means to be present. 👨‍👧‍👦

From bedtime stories to viral videos, dads are sharing their parenting journeys online–building communities, challenging stereotypes, and reshaping what modern fatherhood looks like.

📊 Did you know?
• 61% of men report increased social media use after becoming fathers.
• While women still lead the influencer space, men—especially dads—are steadily gaining ground and now account for 21% of brand collaborations.

These “dadfluencers” aren’t just creating content, they are sharing stories, modeling care, and showcasing the joys and challenges of fatherhood with authenticity and heart. 

Today, we celebrate all the fathers–on and off social media–who are making an impact in their kids’ lives and inspiring others in the process.

#HappyFathersDay #Dadfluencers #InfluencerMarketing #TeamXOMAD 2025-06-15 18:30:00 .. 2 -51% 0 -
With the temps rising, it’s the perfect time to turn up the heat on your strategy and help your brand shine all summer long ☀️✨

Ready to boost engagement, reach new audiences, and bring your brand to life? Have fun and get creative with different ways to work with creators to bring to life your summer brand! Here are some of our campaign ideas to make a splash this season!

• Road Trip Adventures: Collaborate with creators to showcase your brand through epic summer travel stories. Think scenic road trips, hidden local gems, and organic brand moments—perfect for lifestyle, travel, CPG, or auto brands
• Summer Essentials Hauls: Let influencers highlight your product in “what’s in my bag,” “summer must-haves,” or “Get Ready With Me” beach editions–ideal for beauty, wellness, fashion, or food & beverage brands!
• Festival + Event Activations: Make your brand part of the experience. Send creators to festivals or seasonal events to generate real-time buzz with authentic content and live coverage.

Summer is all about adventure and storytelling. Let’s craft campaigns that resonate, convert, and feel effortless. Ask about how we can help with your summer activations.

#TeamXOMAD #InfluencerMarketing #SummerCampaigns #BrandStrategy 2025-06-10 06:30:00 .. 1 -75% 0 -
Pride isn’t a marketing moment. It’s about visibility, dignity, and the ongoing fight for equality.

This Pride Month, we’re celebrating the creators and communities who lead with courage, creativity, and truth. And we’re encouraging our partners and clients to move beyond performative allyship by:

🌈 Paying LGBTQIA+ creators fairly
🌈 Making space for queer voices at the table year-round
🌈 Partnering with queer-led organizations
🌈 Backing representation with real resources

Let’s keep pushing for progress — together, not just in June.

#TeamXomad #PrideMonth #InfluencerMarketing  #pridewithpurpose 2025-06-03 07:14:07 P.. 2 -51% 0 -
Meet Rob Perry, founder & CEO of XOMAD

Rob is a fourth generation sailor, and his next adventure after XOMAD will be to follow his father and grandfather’s passion for life at sea by sailing around the world with his wife, Giselle, and however many dogs (rescues) they have then—currently two. Rob has always had an enormous love for animals, with his oldest memory being picking out his first dog at 4, and he sometimes envisions his future life at sea being like Noah’s Ark.

Rob’s other favorite non-work passion is ice hockey. Rob currently plays three games a week in different leagues, including on a team that has recently won the league championship.

Rob is passionate about making the world a little better and believes that XOMAD and it’s subsidiaries are currently making a difference, particularly in areas such as public health and the environment, but he looks forward to us doing much, much, much more.

#TeamXomad #InfluencerMarketing 2025-05-31 04:30:00 Meet Rob Perry,.. 20 +390% 1 +100%
🇺🇸 Today, we pause. Memorial Day is a day to reflect on the sacrifices and honor those who gave their lives in service to our country.

A day to remember the brave men and women of the U.S. Armed Forces whose courage and selflessness protect the freedoms we hold dear.

So as you head to or host a BBQ, please take some time to honor the fallen and show support for family members left behind.

#MemorialDay #RememberThoseWhoServed 2025-05-27 00:01:47 🇺🇸 Today, we pause... 4 -2% 0 -

On average, XOMAD Influencer Marketing gets 4 likes and 0 comments per post. (Historical)

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Trends for likes, comments, and caption length from the last 30 posts.

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XOMAD | Influencer Marketing Instagram Profile Picture

XOMAD Influencer Marketing can charge up to $0 USD per Instagram post.

Typical range: $0 – $0 USD
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XOMAD Influencer Marketing
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Tracked since Sep 3, 2025
Updated: Sep 3, 2025
Time Zone: Asia/Kolkata

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