Traackr | Influencer Marketing

@traackr

Influencer Marketing Platform, SaaS
We're the global influencer marketing platform for the data-driven marketer. Leading top brands into the future of marketing.
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Top Instagram Posts of Traackr Influencer Marketing

Traackr Influencer Marketing’s Most liked posts from the last 30 uploads.

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Media Stats – Instagram Posts

Recent 30 posts with likes and comments overview.

Media overview
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Budgets are shrinking. Expectations are rising. CMOs everywhere are being asked to do more with less. 📉 ⁠
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So, how do top brands adapt?⁠
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1. They move beyond vanity metrics ✔⁠
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2. They boost creator content with precision ✔⁠
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Because in 2025, it’s not about spending more, it’s about spending smarter.⁠
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💡 Want to see how data-driven CMOs are doing it? Read the full article by Antoinette Siu. ⁠ 2025-09-23 20:45:25 .. 4 -99% 1 -96%
The top fashion brands in the US for August 2025 are in! Ranked by Brand Vitality Score (VIT), the industry’s leading metric for creator marketing performance.⁠
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1. Fashion Nova 156K VIT (→0)⁠
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2. Gap 98K VIT (↑84)⁠
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3. Nike 87K VIT (↑2)⁠
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4. Gymshark 74K VIT (↓2)⁠
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5. Shein 68K VIT (↓1)⁠
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6. Zara 52K VIT (↑7)⁠
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7. Louis Vuitton 50K VIT (↑4)⁠
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8. Skims 52K VIT (↑18)⁠
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9. Adidas 49K VIT (↓1)⁠
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10. American Eagle 43K VIT (↓4)⁠
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🚀 Biggest jump this month: Gap soared 84 spots to claim the #2 position⁠
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📊 What’s VIT?⁠
The Brand Vitality Score (VIT) measures how brands perform in creator marketing, powered by data from over 11M creators.⁠
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It is built from:⁠
✨ Creator Volume (how many mention you)⁠
✨ Frequency (mentions per creator)⁠
✨ Audience Size (reach per mention)⁠
✨ Content Performance (views and engagement rates per 1K followers) 2025-09-19 19:05:14 .. 39 -89% 2 -91%
Congratulations to the top-performing beauty brands in the US for August 2025 by Brand Vitality Score (VIT)! ✨⁠
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1. Sephora: 195K VIT (→0)⁠
2. Laneige: 139K VIT (↑34)⁠
3. Ulta Beauty: 120K VIT (↑2)⁠
4. Rare Beauty: 114K VIT (↓1)⁠
5. L’Oréal Paris: 79K VIT (↓3)⁠
6. Huda Beauty: 54K VIT (↑1)⁠
7. NYX: 50K VIT (↑5)⁠
8. Maybelline: 46K VIT (↑1)⁠
9. Makeup by Mario: 45K VIT (↑6)⁠
10. E.L.F.: 43K VIT (↓6)⁠
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🚀 Big shifts this month: Laneige climbed an impressive 34 spots to land at #2, while Makeup by Mario surged 6 places into the top 10.⁠
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About the Creator Marketing Performance Leaderboard:⁠
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The Brand Vitality Score (VIT) by Traackr is the industry's most comprehensive and actionable metric for understanding creator marketing performance.⁠
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The 4 levers of creator impact (VIT):⁠
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✨ Creator Volume: how many creators mention your brand⁠
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✨ Frequency: mentions per creator⁠
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✨ Audience Size: reach per mention⁠
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✨ Content Performance: views & engagement rates of creator content (VIT per 1,000 followers) 2025-09-17 19:31:00 .. 1,916 +429% 145 +546%
Has the ✨ #GRWM era ✨ finally run its course?⁠
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Our 2025 Beauty & Fashion Insights Report reveals a pivotal shift: once-dominant formats like #GRWM are losing momentum, with engagement dropping even as creator volume soars.⁠
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As consumer behaviors change, it’s clear that brands need fresh strategies to cut through the noise and create lasting impact.⁠
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The data is in. The question is: are you ready to adapt? Tap the link in bio to read the full report. ✨⁠
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#creatormarketing #socialmediatrends #influencermarketing 2025-09-10 22:55:22 H.. 67 -82% 1 -96%
Medicube’s July strategy is a masterclass in balancing splash with scale. 🫧⁠
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Anchored by Alix Earle, the brand doubled its US creator community in one month (2.39k to 4.75k). This shows what happens when marquee names are paired with coordinated waves of smaller creators. 🚀⁠
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The data tells a bigger story:⁠
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73% of VIT came from paid activations, showing the power of investment to buy attention.⁠
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78% of posts came from nanos and micros, the everyday voices that drive sustained conversation.⁠
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89% of mentions were on TikTok, where Medicube is building cultural relevance.⁠
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Here is the takeaway: spend drives scale, but retention builds value. Paid opens the door. The next unlock is converting that momentum into long-term creator relationships that fuel organic growth.⁠
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Check out where your favorite brand stacks up on the creator marketing performance leaderboard. 2025-09-03 19:15:22 .. 54 -85% 0 -100%
We are excited to feature Amber Roe, worldofcolorx our creator of the month for August! ⁠
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If you could collaborate with any brand today, who would it be? ⁠
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Rare Beauty⁠
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What inspired you to start creating content, and how has your journey evolved over time? ⁠
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Since a child, photography and beauty has been a passion of mine. In 2017, these two interests came together and inspired me to start posting about my favorite beauty products. Now, capturing and sharing the beauty of makeup and skincare has become one of my favorite things to do!⁠
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 What’s a campaign you are proud to have worked on? ⁠
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Milk Makeup Jelly Tint Blushes⁠
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Stay connected with Amber by following along on socials worldofcolorx ✨️ 2025-08-29 18:30:47 .. 11 -97% 1 -96%
Excited to feature Kailyn Nunn, Global Influencer Marketing Lead at Canva as our Influencer Marketer of the Month for August! 🎉⁠
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What’s the best advice you’ve received in your career?⁠
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Stay curious. Most successful people are interested in understanding how things work.⁠
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If you were given $1 million for your influencer marketing budget tomorrow, how would you spend it? ⁠
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I would build a Creator Brand Incubator. I’m deeply inspired by creator-led and social-first brands like SKIMS, Parke, Form active, and Chamberlain Coffee. With this budget, I’d partner with culturally resonant creators to co-develop and launch their own microbrands—from concept to identity to go-to-market. This would include product development, brand storytelling, and launch campaigns across platforms. And physical products to show for it. The goal wouldn’t just be reach—it would be to create culturally iconic, audience-rooted brands that take the internet by storm.⁠
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Stay connected with Kailyn by following her on LinkedIn! 🚀 2025-08-28 18:25:16 .. 11 -97% 0 -100%
Congratulations to the top-performing beauty brands in the US for July 2025 by Brand Vitality Score (VIT)! ✨️⁠
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Sephora: 172K VIT (→0)⁠
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Rare Beauty: 113K VIT (↑11)⁠
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L’Oréal Paris: 88K VIT (→0)⁠
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E.L.F.: 70K VIT (↓2)⁠
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Ulta Beauty: 65K VIT (↑1)⁠
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Medicube: 65K VIT (↑17)⁠
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Huda Beauty: 61K VIT (↓3)⁠
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MAC Cosmetics: 59K VIT (↑4)⁠
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Rhode Skin: 56K VIT (↑8)⁠
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Maybelline: 56K VIT (→0)⁠
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Big moves this month for Medicube, climbing 17 spots, and Rare Beauty, rising 11 spots to secure the #2 position.⁠
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See where your favorite beauty brands placed on this month’s leaderboard. 2025-08-27 18:35:15 .. 5,196 +1,335% 348 +1,451%
Congratulations to the top-performing fashion brands in the US for July 2025 by Brand Vitality Score (VIT)! ✨️⁠
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1. Fashion Nova: 167K VIT (→0)⁠
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2. Gymshark: 108K VIT (↑1)⁠
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3. Frankies Bikinis: 86K VIT (↑112)⁠
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4. SHEIN: 82K VIT (↑4)⁠
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5. Nike: 81K VIT (↓1)⁠
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6. Miu Miu: 60K VIT (↑26)⁠
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7. American Eagle: 59K VIT (↑70)⁠
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8. Adidas: 52K VIT (↓2)⁠
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9. Lululemon: 50K VIT (↑2)⁠
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10. Gucci: 45K VIT (↑8)⁠
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✨️🌟✨️🌟✨️🌟✨️🌟⁠
#CreatorMarketing #InfluencerMarketing #FashionTrends #FashionIndustry #FashionInspo 2025-08-26 18:30:45 .. 132 -64% 5 -78%
The g2dotcom Summer 2025 Reports are live! 🎉 ⁠
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Traackr has been named a Leader in Influencer Marketing Platforms across the board:⁠
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🏆 Grid® Report Leader⁠
🏆 Grid® Leader – Enterprise⁠
🏆 Grid® Leader – Mid-Market⁠
🌍 Regional Leader – EMEA⁠
🌍 Regional Leader – EMEA Mid-Market⁠
🌍 Regional Leader – Europe Mid-Market⁠
🌍 Regional Leader – United Kingdom⁠
🌍 Regional Leader – United Kingdom Small Business⁠
⚡ Fastest Implementation – Enterprise⁠
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These badges are more than industry recognition. They highlight the trust, strategic partnership, and innovation we’ve achieved alongside our customers. Together, we are pushing creator marketing into the future.⁠
⁠ 2025-08-25 18:45:24 .. 8 -98% 0 -100%
Creators Drive Sales. ✨ YouTube Makes It Happen. ✨⁠
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Want to know how shoppers go from watching to buying? 📲 🛍️⁠
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We’re teaming up with YouTube and top retail voices to reveal how creator-led strategies are transforming the shopping journey.⁠
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Learn directly from: ⁠
🎤 Brittany Spade – Marketing Lead, Shopping @ YouTube⁠
🎤 Nikky Martinez – Assoc. Influencer Manager @ Neutrogena⁠
🎤 Taylor Rodriguez – Global VP, Customer Experience @ Traackr⁠
🎤 Erica Louie – Creator missejlouie⁠
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📅 Tuesday, Aug 26 | 9am PT / 12pm ET⁠
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Registration is open. RSVP today. 2025-08-21 18:45:17 .. 10 -97% 0 -100%
The Attention Recession Is Here. Learn What It Takes to Break Through.

Traackr’s 2025 Beauty & Fashion Insights report reveals the shifts, strategies, and standout brands shaping the creator economy in 2025. 

Based on US data from January through June 2025, this report uncovers why audience attention is slipping, which creators and platforms are breaking through, and how top brands are rewriting the playbook for success.

Download the report today. 

⭐️⭐️⭐️⭐️⭐️

#creatormarketing #influencermarketing #influencerdigital #creatoreconomy #digitalmarketing #socialmediamarketing #socialmediamarketingtips #socialmediatrends 2025-08-20 18:50:41 The.. 13 -96% 0 -100%
Join Traackr and YouTube for an exclusive webinar exploring how creator-led strategies on YouTube are transforming the retail journey from discovery to purchase.⁠
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Learn From: ⁠
🎤 Brittany Spade, Marketing Lead, Shopping at YouTube⁠
🎤 Nikky Martinez, Associate Influencer Manager, Neutrogena⁠
🎤 Taylor Rodriguez, Global VP of Customer Experience, Traackr⁠
🎤 Erica Louie, missejlouie 
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Registration is now live. Save your seat today! 2025-08-15 19:18:19 .. 12 -97% 1 -96%
Stop chasing vanity metrics. Start mastering the levers that truly move the needle in creator marketing. ⁠
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Your most impactful campaigns don’t just happen, they’re engineered.⁠
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Traackr’s Brand Vitality Score reveals the 4 levers that turns content into measurable business impact:⁠
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1️⃣ Creator Volume – How big is your advocate network?⁠
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2️⃣ Frequency – Are you building long standing belief?⁠
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3️⃣ Average Audience Size – Is your reach amplifying your message?⁠
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4️⃣ Content Performance – Are you creating moments worth stopping for?⁠
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When you align message, creator, and strategy across these levers, you don’t just win attention, you build lasting brand momentum.⁠
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The future of creator marketing belongs to those who measure what matters most. See where your brand ranks on the creator marketing performance leaderboard. 💡 ⁠
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#CreatorMarketing #InfluencerMarketing #MarketingStrategy #MarketingTips 2025-08-13 20:31:14 .. 14 -96% 2 -91%
How did Maybelline climb to #5 on France’s brand leaderboard in June?⁠
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01. TikTok Took the Lead 📊⁠ Maybelline generated 82% of its VIT on TikTok, which drove 85% of views and 88% of engagements. Content focused on events like the Beyoncé concert to boost resonance.⁠
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02. The Halo Effect ✨️⁠ 65% of attention (VIT) was organic, showing a strong pull beyond paid. Paid moments, like the Beyoncé concert, sparked extra organic posts.⁠
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03. Macros & Megas Drive Lift 🚀⁠ 76% of VIT came from macros and megas, with creators like Manel Moumni, and Nur Gedik each posting 10+ times in June.⁠
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Uncovering the levers of brand attention: ⁠
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📏 Avg. Audience Size (Average reach per creator)⁠
Maybelline: 175K vs. Top 100: 185K⁠
Slightly below average reach. High-impact content made up the difference.⁠
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🎯 Content Performance (Brand vitality score per reach)⁠
Maybelline: 10.5% vs. Top 100: 7.7%⁠
Compelling content drove outsized engagement.⁠
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👥 Creator Volume (Number of creators activated)⁠
Maybelline: 171 vs. Top 100: 691⁠
Fewer creators with more strategic activations. Less noise, more value.⁠
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🔁 Frequency (Avg. posts per creator)⁠
Maybelline: 3.59 vs. Top 100: 2.24⁠
A sign of real creator relationships, not just one-offs.⁠
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What We Can Learn From Maybelline?⁠
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🌟 Create With Each Platform: The smartest brands build for platforms by tapping into native formats, trends, and rhythms.⁠
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🌟 Paid Should Light the Fuse: If paid media isn't sparking meaningful organic momentum, it's underperforming. ⁠
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🌟 Treat Creators Like Partners: Long-term creator relationships unlock consistency, trust, and scale. ⁠
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Discover where your brand ranks on the creator marketing performance leaderboard.⁠
⁠ 2025-08-07 18:30:47 .. 34 -91% 1 -96%
Join Traackr and YouTube for an exclusive webinar exploring how creator-led strategies on YouTube are transforming the retail journey from discovery to purchase.⁠
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Learn From: ⁠
🎤 Brittany Spade, Marketing Lead, Shopping at YouTube⁠
🎤 Nikky Martinez, Associate Influencer Manager, Neutrogena⁠
🎤 Taylor Rodriguez, Global VP of Customer Experience, Traackr⁠
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We’ll unpack how YouTube drives full-funnel impact during peak retail season through platform insights, campaign learnings, and behind-the-scenes stories from standout creator collaborations.⁠
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Whether you’re launching your first program or leveling up your strategy, you’ll walk away with the tools and inspiration to activate creator campaigns that convert.⁠
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RSVP today! ⁠
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#CreatorMarketing #YouTubeStrategy 2025-08-05 18:30:47 .. 11 -97% 0 -100%
We are excited to feature Monica Ravichandran, monica.raviii as our creator of the month for July! ⁠
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If you could collaborate with any brand today, who would it be? ⁠
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I would LOVE one day to collaborate with MAC, Haus Labs, Danessa Myricks, Pat Mcgrath, NYX Cosmetics! Some of these are already my brand partners but it would be a dream to come out with a collaboration with them.⁠
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What’s a campaign you are proud to have worked on? ⁠
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I'm proud to have worked on ALL campaigns I have done because I'm really selective with what I promote to my audience. But my favorite campaigns have been the year long Sephora Squad partnership, Supergoop!, Milk Makeup, MAC Cosmetics Nude lip Campaign.⁠
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What’s your secret to maintaining a balance of creativity and consistency with your content?⁠
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Having pillars for my content has helped keep me creative without burning out. So I keep iterating off of 1 idea and making it better instead of having new ones every day or even week! People also love bingeable series!⁠
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Stay connected with Monica by following along on socials monica.raviii! 2025-07-31 21:20:19 .. 982 +171% 22 -2%
SKIMS skyrocketed into the top 10 this month climbing 12 spots on the U.S. fashion creator marketing leaderboard to land at #9 overall in attention. Here’s what fueled the surge:⁠
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✨ Creator Momentum: SKIMS activated 1,600+ creators, outpacing the top 100 average by over 400. And while Kim K and celeb power lit the biggest spikes, 58% of posts came from micro and mid-tier creators.⁠
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👀 Audience Size That Dominates: The Roberto Cavalli x SKIMS drop turned heads, thanks to a high-voltage content wave from Kim and the Kardashian circle. That star power propelled SKIMS to a 576K avg audience size, nearly 3X the top 100 average.⁠
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The result? A data-backed, community-powered rise few can match.⁠
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🔍 Want to see where your favorite brand lands on the leaderboard? Drop the name in the comments and we’ll share the insights. 2025-07-30 00:15:22 .. 29 -92% 0 -100%
Excited to feature Nikky Martinez, Associate Influencer Manager at Neutrogena as our Influencer Marketer of the Month for July! 🎉⁠
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What's the best advice you've received in your career?⁠
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The best advice I’ve received is to think of your brand as a person. Give it traits, a personality, and even a name. From there, identify influencers who would naturally be friends with this 2025-07-24 19:35:14 .. 78 -78% 19 -15%
Introducing Traackr’s Creator Marketing Performance Leaderboard. A new standard for measuring and optimizing your creator marketing strategy.

In a crowded digital landscape, performance clarity is power. 

Traackr’s Creator Marketing Performance Leaderboard delivers an actionable, data-driven view of how your brand compares across four essential levers of creator marketing success:

⭐️ Creator Volume: The size of your creator community

⭐️ Frequency: Mentions per creator

⭐️ Audience Size: The average reach per creator

⭐️ Performance: Content Effectiveness

Our leaderboard benchmarks over 1,600 beauty and fashion brands across the US, UK, and France, analyzing organic and paid creator content across Instagram, TikTok, YouTube, and more.

Now you can measure what matters most:

📊 View your brand’s performance through a focused lens: overall, organic, or paid

📊 Compare your brand against the top 100 average across each lever

📊 Identify areas of opportunity and optimize your strategy with confidence

This isn’t just a ranking. It’s a strategic decision-making tool. Use real creator performance signals to validate your investments, discover competitive advantages, and drive measurable growth.

Check Traackr’s Creator Marketing Performance Leaderboard and unlock smarter creator marketing.

#InfluencerMarketing #CreatorMarketing #MarketingAnalytics #PerformanceMarketing #BeautyMarketing #FashionMarketing #InfluencerStrategy #creatorsearchinsights #creatortips #digitalmarketing 2025-07-23 18:39:21 .. 12 -97% 0 -100%
Congratulations to the top-performing fashion brands in the US for June 2025 by Brand Vitality Score (VIT)! ✨️⁠
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1. Fashion Nova: 156k VIT (→0)⁠
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2. Zara: 119k VIT (↑6)⁠
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3. Gymshark: 90k VIT (↓1)⁠
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4. Nike: 68k VIT (→0)⁠
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5. Chanel: 63k VIT (↑1)⁠
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6. Adidas: 63k VIT (↑4)⁠
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7. Louis Vuitton: 62k VIT (↓4)⁠
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8. Shein: 56k VIT (↑3)⁠
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9. Skims: 45k VIT (↑12)⁠
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10. Tom Ford: 44k VIT (↑83)⁠ 2025-07-18 18:55:14 .. 45 -88% 0 -100%
Congratulations to the top-performing beauty brands in the US for June 2025 by Brand Vitality Score (VIT)! 💫⁠
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Explaining the rankings: VIT (Brand Vitality Score) is Traackr’s proprietary metric that measures how impactful influencer content is for a brand. It’s powered four key levers that drive impact: ⁠
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⭐ Creator Volume: The number of creators mentioning your brand.⁠
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⭐ Frequency: How often these creators post about your brand (mentions per creator).⁠
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⭐ Audience Size: The reach of the creators' content (reach per mention).⁠
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⭐ Content Performance: The view and engagement rates of your creator's content (VIT generated per 1,000 followers).⁠
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Insider scoop: Something major is coming very soon. 👀⁠👀⁠
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Until then, let’s glow through June’s top brands. 💫⁠
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Top US Beauty Brands, June 2025: ⁠
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1. Sephora: 146.0k VIT (→0)⁠
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2. e.l.f.: 86.0k VIT (→0)⁠
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3. Huda Beauty: 65.0k VIT (↑11)⁠
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4. L’Oréal Paris: 56.0k VIT (↓1)⁠
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5. Kylie Cosmetics: 49.0k VIT (→0)⁠
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6. Haus Labs: 46.0k VIT (↑22)⁠
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7. Ulta Beauty: 44.0k VIT (↓3)⁠
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8. CeraVe: 37.0k VIT (↑7)⁠
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9. Makeup by Mario: 35.0k VIT (↑4)⁠
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10. Dior: 34.0k VIT (→0)⁠ 2025-07-16 19:10:20 .. 319 -12% 9 -60%
Short-term collabs may spark buzz, but long-term creator partnerships build real brand equity. doctorly

In our webinar with Dr. Shah, we break down why consistency, trust, and aligned values matter more than ever.

#InfluencerMarketing #CreatorPartnerships #DigitalMarketingTips
#BrandCollab #MarketingTips #ContentStrategy
#InfluencerStrategy #CreatorMarketing #socialmediastrategy 2025-07-10 19:54:32 Short-term collabs may sp.. 15 -96% 1 -96%
We had the pleasure of speaking with Emily Brown of Charlotte Tilbury about what it truly means to be a creator-friendly brand. ✨

For her, it’s all about community, making sure people see themselves reflected in the world of the brand and feel a true sense of belonging.

“The more we foster that, encourage that, respond to that, and embrace that, the better we are as a brand.” 💫

A reminder that beauty gets better when everyone feels inspired to be part of the story.

#beautyindustry #makeupartist #creatormarketing #influencermarketing #creatoreconomy #digitalmarketing #influencertips #socialmediamarketing 2025-07-07 19:45:26 We had the ple.. 26 -93% 2 -91%
In this clip from our Top Creators webinar with thelipsticklesbians, we uncovered a powerful truth. The best craters think like teachers. They ask the questions that their audience are already thinking and deliver value in layers. That is how you build trust. That is how you grow a real community. 

#creatormarketing #socialmediatips #creatortips 2025-07-02 18:46:04 In this clip from our Top.. 17 -95% 1 -96%

On average, Traackr Influencer Marketing gets 362 likes and 22 comments per post. (Historical)

Post Stats Chart

Trends for likes, comments, and caption length from the last 30 posts.

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Traackr | Influencer Marketing Instagram Profile Picture

Traackr Influencer Marketing can charge up to $10 USD per Instagram post.

Typical range: $6 – $10 USD
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Traackr Influencer Marketing
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