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![Please don’t eat our new serum.. but also rate the flavour 👅]()
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2025-10-08 01:46:19
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Please don’t eat our..
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1,163 -51%
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29 -55%
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![It’s not lip service—it’s lip chemistry 😉
Swipe to learn the difference between scrubs and serums 👉]()
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2025-10-07 00:30:00
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It’s not lip ..
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1,246 -47%
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23 -65%
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![This pink is powerful! ✨
Smoother, softer lips with PHA 5% Exfoliating Lip Serum—at theordinary.com and ultabeauty]()
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2025-10-06 21:30:39
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This pink is powerful..
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957 -60%
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25 -62%
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![Big molecules. Tiny Bottle. Gentle Exfoliation 😊
Our new lip exfoliator is powered by a PHA (Polyhydroxy Acid)—gluconolactone. This has a larger molecular size than other exfoliating acids, meaning it provides a more gentle form of exfoliation while supporting skin hydration.
Grab PHA 5% Exfoliating Serum at theordinary.com and ultabeauty 💞]()
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2025-10-05 21:30:46
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Big molecules. Ti..
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1,178 -50%
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31 -52%
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![Hey, UK. Pop in to select harrodsbeauty locations and get a little crafty. Learn more about our new PHA 5% Exfoliating Lip Serum and make your own custom ✨bag charm✨
Find us at the following stores:
𝙈𝙚𝙩𝙧𝙤𝙘𝙚𝙣𝙩𝙧𝙚
4th-5th October
𝙈𝙞𝙡𝙩𝙤𝙣 𝙆𝙚𝙮𝙣𝙚𝙨
11-12th October
𝘽𝙧𝙞𝙨𝙩𝙤𝙡
18-19th October
𝙀𝙙𝙞𝙣𝙗𝙪𝙧𝙜𝙝
25-26th October
𝙎𝙞𝙡𝙫𝙚𝙧𝙗𝙪𝙧𝙣, 𝙂𝙡𝙖𝙨𝙜𝙤𝙬
1st-2nd November
See you soon 💋]()
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2025-10-04 16:30:35
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805 -66%
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14 -78%
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![Scrub? Pass. Serum? Always. 💋
Our PHA 5% Exfoliating Lip Serum gently loosens dead skin cells and hydrates, so you can skip the harsh scrubbing and keep lips smooth the skin-friendly way.
Have you tried our PHA 5% Exfoliating Lip Serum yet?]()
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2025-10-04 00:36:58
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Scrub? Pass. Serum? Al..
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1,966 -17%
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41 -37%
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![Thinking of the planet—one cute bag at a time 🌎✨
We know in a world of consumption, packaging can be confusing, especially when ‘recyclable’ can mean different things in different places. That’s why we have our own in-store program.
We accept all post-use skincare and cosmetics packaging that typically isn’t accepted in most curbside recycling services. Just give them a little rinse, bring them in, and we’ll do the rest.
If you reuse or repurpose our packaging, let us know how! We’re all ears 👂]()
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2025-10-03 00:40:00
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Thi..
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6,076 +156%
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160 +146%
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![Our most-loved products, for your most-loved people 💘
A collection of full-size and large-size favoured formulations that covers all bases. Support healthier-looking skin, lashes, brows and lips with The Most-Loved Set.
Includes:
✨ Glycolic Acid 7% Exfoliating Toner
🤍 Niacinamide 10% + Zinc 1%
💧 Hyaluronic Acid 2% + B5
👀 Multi-Peptide Lash & Brow Serum
👄 Squalane + Amino Acids Lip Balm
Available exclusively at bootsuk and ultabeauty]()
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2025-10-02 22:18:04
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Ou..
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1,423 -40%
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50 -23%
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![The Mini Icons Set is a trio of miniature-sized hero products that our community has repurchased time and time again. If you want to introduce a friend to The Ordinary, or perhaps you’d like to try something new before fully committing, this set is what you need.
Includes:
✨ 4 Cotton Pads + Mesh Pouch ✨
Glycolic Acid 7% Exfoliator Toner 100 mL
Niacinamide 10% + Zinc 1% 15mL
Hyaluronic Acid 2% + B5 15mL
Brighten and hydrate uneven skin tone at theordinary.com]()
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2025-10-01 22:08:42
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The Mini Icons Set ..
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2,924 +23%
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70 +8%
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![Ready, set, gift! We’ve got multiple skincare formulations all wrapped up in convenient little bundles for the gift-giving season:
👄👀 The Lip & Lash Set
Nourished lips, lashes and brows—and a complimentary keychain.
🤏 The Mini Icons Set
Try this trio of brightening and hydrating formulations before you size up.
❄️ The Winter Skin Set
Support dry skin from the harsh winter chill.
💧 The Complete Hydration Set
A full regimen for hydrating, smoothing, and softening.
💪 The Face & Body Set
Brighten, hydrate and smooth—from head to toe.
💕 Soothing & Barrier Support Serum 15mL
Attach the reusable pouch to your keys for on-the-go soothing.
😍 The Most-Loved Set
Favoured formulations for healthier-looking skin, lashes, brows and lips.
What’s your favourite thing about gifting?]()
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2025-10-01 00:30:51
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![The proof is in the PHA 🤭
Apply a thin layer of our PHA 5% Exfoliating Lip Serum 3 times per week to improve overall appearance and texture with continued use.
Follow with Squalane + Amino Acids Lip Balm to hydrate lips overnight.
Softer, smoother, healthier-looking lips—theordinary.com 💋]()
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2025-09-30 00:31:19
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The proof is in t..
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41 -37%
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![What is inside your skincare?
Get ready to go behind the labels — Ingredients is coming.
Pre-order today at theordinary.com.
Available Oct 22 at DECIEM stores + theordinary.com.
Available Nov 18 everywhere books are sold.]()
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2025-09-29 21:30:27
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What is inside your ski..
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1,466 -38%
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74 +14%
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![ICYMI: we’ve launched our very own standalone store in L.A.
Find us on the main floor at Century City Mall and drop in for face-to-face product and regimen advice. You can also skip those delivery times by using our Click and Collect service via theordinary.com.
We hope to see you soon 🤍]()
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2025-09-26 21:31:11
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ICYMI: we’ve launche..
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2,185 -8%
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44 -32%
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![Hey UK, we’re on campus 🎓🇬🇧
This week’s seminar is on Sulfur 10% Powder-To-Cream Concentrate, our latest formulation to help reduce the appearance of angry-looking breakouts.
We hope you got the chance to pop by 🤍]()
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2025-09-25 22:05:36
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Hey UK, w..
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22 -66%
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![Scrubs or serums—which do you prefer on your lips? 👀
Lip scrubs can be abrasive through physical exfoliation, buffing away dead skin cells and dryness. However, if not used carefully, they can damage delicate lip skin, causing irritation and damage
Our PHA 5% Exfoliating Lip Serum takes a gentle approach, breaking the bonds between dead skin cells that hold them together while delivering a boost of hydration. This helps avoid the risk of over-exfoliating your lips, making it a skin-friendly alternative to manual scrubbing.
Any questions? We’re here to help 🥰]()
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2025-09-24 21:30:00
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Scrubs or ser..
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16,893 +613%
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269 +314%
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![This pink is powerful 💪💞
We’ve decoded the science of smooth lips. Unlike physical scrubs, our chemical-powered PHA serum exfoliates without friction, working within the surface to gently renew and hydrate your lips for a smoother feel. And yes, it’s suitable for sensitive skin, too.
Lip care just got smarter at theordinary.com 💡]()
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2025-09-23 21:30:44
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This pink is..
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1,170 -51%
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43 -34%
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![Start smoothing without scrubbing 💋
There’s a common misconception that exfoliation has to be gritty, or rough to be effective. But what if smoother lips didn’t mean you’d have to manually scrub the skin? 🤔
Forget what you thought you knew about lip exfoliation. Our PHA 5% Exfoliating Lip Serum takes a gentle approach—no abrasion, just nourishing hydration and renewal.
Smoother lips—at theordinary.com
———
Price: $12.10 CAD | $8.50 USD | £7.60 GBP | €9.80 EUR | $14.60 AUD | $10.20 Int USD | $75.00 HKD | ₩12,600 KRW | $175.00 MXN]()
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2025-09-23 19:43:12
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3,139 +32%
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![Your lips have chemistry 👄🧬
Introducing our new PHA 5% Exfoliating Lip Serum. Powered by Polyhydroxy Acid to gently chemically exfoliate your lips.
The result? Smoother, plumper, more hydrated lips. Arrives tomorrow at theordinary.com]()
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2025-09-22 21:30:10
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Your lips have chem..
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3,209 +35%
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166 +155%
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![Ready to kiss dryness goodbye? Pucker up—September 23rd.]()
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2025-09-19 21:29:53
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Ready to kiss dryness g..
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3,671 +55%
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144 +122%
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![Now tell us YOUR answers👇]()
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2025-09-18 22:34:28
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Now tell us YOUR answe..
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679 -71%
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18 -72%
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![Dry, flaky scalp? We’ve got an easy 3-step routine for you👇
1) Apply Glycolic Acid 7% Exfoliating Toner and leave on the scalp overnight, until your next hair wash.
2) When your hair has dried, apply Multi-Peptide Serum for Hair Density to help your hair look fuller and healthier by nourishing the scalp.
3) Finish with Natural Moisturizing Factors + HA for Scalp to seal it all in and support scalp hydration while easing discomfort caused by dryness.
Remember, healthier hair starts at the scalp 😉]()
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2025-09-17 21:29:28
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Dry, flaky scalp?..
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472 -80%
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20 -69%
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![Fuller, thicker-looking, healthier hair + maximum volume ✅
Have you tried our Multi-Peptide Serum for Hair Density yet? 👀]()
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2025-09-16 21:29:47
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Fuller, thicker-look..
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1,594 -33%
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80 +23%
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![Double tap if you’re claiming good hair days 🙋♀️
Multi-Peptide Serum for Hair Density for fuller, thicker-looking hair ✨
Natural Moisturizing Factors + HA for Scalp to help with scalp dryness and discomfort ✨
Sulphate 4% Cleanser for Body and Hair for your perfect daily gentle cleanser ✨
Behentrimonium Chloride 2% Conditioner for a lightweight, fragrance-free, conditioning formula ✨
From start to finish, we’ve got your hair care routine covered.]()
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2025-09-15 21:31:27
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Doub..
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1,745 -26%
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29 -55%
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![YOUR questions, answered 🥰
Spot our Sulfur 10% Power-to-Cream Concentrate over at theordinary.com]()
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2025-09-13 00:30:00
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YOUR questions, answer..
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468 -80%
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6 -91%
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![Bonjour, Paris 😚 When it comes to Sulfur 10% Powder-to-Cream Concentrate—you do the patting, we’ll do the popping. That’s why we’re hosting our next pop-up in your city. Come join us to hear about our latest blemish-fighting formulation, and try your luck in our game room. À bientôt!
📍15 rue du Louvre, 75001.
🗓️ 12 - 13 sept 🕙 10am - 8pm
Next stop, Berlin from October 17-18 👀]()
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2025-09-12 21:01:42
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On average, The Ordinary gets 2.4K likes and 65 comments per post. (Historical)
