Creator Info
The Ordinary · @theordinary
Skincare brand under DECIEM known for affordable, ingredient-led formulations and transparent product information.
| Creator Info | Value |
|---|---|
| Profession | Skincare brand, Cosmetics company |
| Category | Beauty, Skincare |
| Content Style | Product photography, Ingredient education, Tutorials, Routine guidance |
| Primary Audience | Adults 18-45, mixed gender |
| Audience Geography | Global (US, UK, Canada focus) |
| Audience Interests | Skincare, Ingredient-focused beauty, Affordable skincare, Product efficacy |
| Brand Associations | DECIEM, Sephora |
The Ordinary’s Influence
Estimated placement costs.
| Placement | Min (USD) | Max (USD) | Avg (USD) | Relative scale |
|---|---|---|---|---|
| Story | $10 | $30 | $20 |
|
| Image Post | $30 | $70 | $50 |
|
| Video/Reel | $70 | $100 | $90 |
|
The Ordinary can charge ~ $20 Story, $50 Image, $90 Video.
Pricing Factors
Inputs for price estimates.
Followers
2.9M
Current total
Engagement
0.09%
Average
Avg. Likes
2.4K
per post
Avg. Comments
65
per post
