The Influencer Grapevine

@theinfluencer.grapevine

Social media curator, News publisher
#InfluencerMarketing Boutique Agency Instagram | TikTok | Twitter | LinkedIn | Pinterest by @katherinempereda 🖤
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Top Instagram Posts of The Influencer Grapevine

The Influencer Grapevine’s Most liked posts from the last 30 uploads.

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You can quote me on that one 😇⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've seen it all, but this is easily one of the most common misconceptions that I run into, ~with reason~.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It makes sense to assume that follower count can automatically mean $ROI$ when choosing what influencer you'd like to partner with for your brand campaign. Here's the thing, more followers means less relationship & communication with following. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If what you're looking for is conversions, read last IG post on the nano-influencer, or DM with questions on whether a nano-level influencer is right for your next influencer campaign. 🖤 2020-09-10 23:32:55 .. 100 +107% 14 +261%
For our #Monday Muse, we're highlight the ever so radiant lachicsociety, specifically for her expertise in the nano-influencer space. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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While we stay on the topic of nano-influencers, we'll look at ~WHY~ they're so impactful to collaborate with.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When looking at why nano-influencers, we always refer to Siobhan Freegard of Talking Influence's 5 Is.⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Instinctiveness 💭⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Individuality 🧠⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Interaction 👯‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. 2020-09-01 02:45:06 .. 58 +20% 6 +55%
The journey is always the best part #agency 2020-08-30 23:24:40 The journey is always the.. 28 -42% 1 -74%
There's levels to the influencer industry, but more isn't always more. 💫⠀⠀⠀⠀⠀⠀⠀⠀⠀
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TheInfluencer.Grapevine is here to serve you some invaluable advice: don't underestimate the ~nano-influencer~ when looking for a collaboration.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What is a nano-influencer? ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Less than 10k followers, subscribers, reach⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Highest engagement rates⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Largest group of influencers⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Truly KNOW their followers and have ongoing trust⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When it comes to the influencer industry, the saying 2020-08-26 00:31:04 .. 92 +90% 8 +106%
Talk about medicine cabinet goals 💅🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did we mention our ~How to Calculate Influencers’ Engagement Rate Guide~ is now free on TheInfluencer.Grapevine site? It includes 3️⃣ easy formulas you'll want to use for your brand or business when launching an influencer collaboration campaign.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't miss out! Click the link in bio & download today⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸: girlskinterrupted 2020-08-06 19:32:16 .. 58 +20% 4 +3%
Here's the 3 things you need to know when calculating an influencers' engagement rate:
1. Identify what engagement is
2. Read the engagement rate
3. Pull the 2020-08-04 01:46:09 Here's the 3 things yo.. 39 -19% 2 -48%
We have some good content cooking and coming to you hot that covers influencer engagement rates and how to calculate them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Cue typical situation: Your brand or business is looking for the perfect influencers for your next campaign, and you’re tasked with finding the best ones based on something called ~engagement rate~ 🔍⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Cool, sounds easy enough. Until you realize there are several ways to calculate engagement rates. But, before we get there - let's cover the basics:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- WHAT IS ENGAGEMENT RATE ⁉️ On Instagram, metrics to look at are follower count, likes, comments, and sometimes saves. For other platforms like Youtube, views and subscribers would be the KPIs.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- DOES THE PLATFORM MATTER ⁉️ Yes it does - note the REASONS we all use different platforms. Some use platforms like a search engine (Youtube, Pinterest). Some use platforms with much less intention and require scroll-stopping content to get our attention (Facebook, Instagram, Twitter).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now that we've got that straight, stay tuned for our engagement rate guide release! 🍷⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸 _soverve 2020-07-31 22:34:46 .. 23 -52% 2 -48%
It seems like every social media call recently has kicked off with someone playfully laughing at the implementation of TikTok for business. While TikTok might have you learning a new dance challenge, its potential spans way further than what we’re giving it credit for.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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what is #tiktok:⠀⠀⠀⠀⠀⠀⠀⠀⠀
- formerly a lip-syncing app called Musically, integrating user generated video and music⠀⠀⠀⠀⠀⠀⠀⠀⠀
- quickly gained 45 million users and counting⠀⠀⠀⠀⠀⠀⠀⠀⠀
- algorithm favors engagement-driven content⠀⠀⠀⠀⠀⠀⠀⠀⠀
- easy and cost-effective influencer marketing campaigns with integration for sponsored content (yes - it was built with sponsored content in mind)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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what #tiktok isn’t:⠀⠀⠀⠀⠀⠀⠀⠀⠀
- serious content - if you’re looking for serious content, try LinkedIn. TikTok is a place where you'll spend a mindless hour spamming your friends with funny videos - we can all use a break and the number of active users on the app proves it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
- for older generations - just remember, even if gen z is not your target audience right ~now~, it's important to keep in mind they’ll make 40% of ALL consumers in the next few years⠀⠀⠀⠀⠀⠀⠀⠀⠀
- just another kids app - to our surprise, gen z is rocking the app and using it to their advantage, leading us to the million-dollar question: can they do the same for you?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Regardless of your thoughts, we could all learn a new dance move or two🕺🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#TheInfluencerGrapevine 2020-07-07 06:45:07 .. 45 -7% 3 -23%
Totally guilty of this- if the 'gram has already seen me wearing it, it's pretty much not seeing the light of day again. Working on it.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But on that same note, the opposite is true for Brands that are taking advantage of the increase in engagement on IG Live over these past few months. You don't just show up once and call it a day. Here are a couple tips:⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏼Have a theme! Brands are all jumping on this, so you have to stand out with something different. Think about why someone would want to tune in for 15-30 minutes to watch YOUR brand speak instead of someone else's. What can you leverage here to pique interest?⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏼Market the livestreams and create hype! That means get those stories and emails working to let people know you're going live and why they shouldn't miss it.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏼Get on a consistent live schedule just like you would with regular posts. Let your customers begin to expect this content from you. When you keep showing up for them, you'll see that customer retention and connection build over time.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸: hayleylaurajones wearing slathelabel #SLAthelabel 2020-06-22 21:45:28 .. 50 +3% 3 -23%
Can we get an AMEN🙌🏼 ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
A growth mindset leads to that next right action necessary to start seeing change. What are you working on right now? Say it out loud for accountability and because once you say it, it's real, it's been put out there into the universe, and you've begun to break old patterns.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#rePLANOLY lawofattraction.manifest⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#motivation #lawofattraction #quoteoftheday #higherawakening #loa #mindfulnessquotes #spiritualawakening #positivevibes #positiveaffirmation #energyhealing #raiseyourvibration #trusttheuniverse #manifestyourdreams #highvibetribe #manifesting #mindsetquotes #femtrepreneur #girlboss #empoweringwomen #womenempoweringwomen #motivationalquotes #businessbabe #ladyboss #femaleentrepreneur #gratitudequotes #abrahamhicks #thelawofattraction 2020-06-19 21:45:27 .. 49 +1% 5 +29%
Zara is taking a new approach to campaign shoots, and they look very familiar to the UGC (user-generated content) approach that fashion influencers have been coveted for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Many of the go-to models Zara normally works with for their new product photoshoots are from all over the world and since there is no chance of traveling anytime soon (thanks, COVID-19), Zara is shipping out product for the models to style and photograph in their homes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
First of all, this is genius because many top models are influencers in their own right. Their audience not only gets a jump on the new product drop from Zara, but there's an added touch point, trust, and relatability for Zara's customers as they see aspirational models suddenly stuck in the same quarantined boat with them, simply fining ways to make the most if it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
What do you think of this alternative take on influencer marketing??🧐 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #business #branding #onlinemarketing #entrepreneur #contentmarketing #marketingdigital  #advertising #smallbusiness #marketingtips #digital #marketingstrategy  #entrepreneurship #website #digitalmarketingagency #smm #instagram #internetmarketing #marketingagency #marketingonline #brand #content #instagrammarketing #agency #theinfluencergrapevine 2020-06-13 02:55:48 .. 40 -17% 1 -74%
Listen Linda... here's the thing about budgeting for your next #influencermarketing campaign, you need to take a few things into consideration- perhaps more factors than you thought. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you missed our IGTV episode on this, I'll give you a quick recap📌 Paying an influencer a retainer fee + a % commission is the easy formula you can use. But the more in-depth and accurate way to figure out how much to budget is to think about these three things:⠀⠀⠀⠀⠀⠀⠀⠀⠀
🗝How essential is the product in daily life? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🗝What is the price point of the product? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🗝Who is the affiliate and what is their level of influence?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't be overwhelmed! Check out our in-depth blog post all about this. (Link in bio)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Pic Reposted from overheardla 2020-06-06 00:32:37 .. 65 +35% 2 -48%
We stand with you ✊🏿✊🏾✊🏽✊🏼✊🏻 #blackouttuesday 2020-06-02 21:49:03 .. 52 +8% 2 -48%
If I can even get through the Costco parking lot first! Help a girl out 😂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But seriously though... when was the last time you stocked up on essentials? Not like toilet paper (people are overdoing that, don't get me started), but like things for your CAREER. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💅What about a fresh #mediakit ?? If you need permission to invest in yourself, this is it! You deserve it. And we have a bunch of cute options in the shop for you too 👀 (link in bio)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#rePLANOLY kbandcompany 2020-05-31 23:32:10 .. 43 -11% 2 -48%
As an Influencer, you are essentially a freelancer and you know there is never 100% certainty or security there. When you make your own relationships, have to find your own partnerships, and don't always know the next right step to take, it can be difficult. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The effects of the virus are definitely amplifying the uncertainty and making things worse, but unfortunately, the ups and downs are not unfamiliar territory of you've been in the game for a while. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But there's good news. You don't have to do this alone. There are people who have been where you are and can help you take that next right step (shameless plug). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you are looking for more consistency in your growth, better and more frequent brand deals, and a team of people who are as dedicated to your success as you are, then you're likely ready to pop some bottles with us. DM us and let's talk about how we can help. 2020-05-30 00:33:15 .. 54 +12% 2 -48%
When a brand/business has devoted blood, sweat, and tears to create a product or service, the first thing to do is share it with the world.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What better way to tell your target audience and others than through marketing? Whether through experiential marketing, influencer marketing or social media marketing there are hundreds of ways to market your brand/business and its' products or services. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We, at The Influencer Grapevine, have the experience and innovation necessary to help your business use influencer marketing to its fullest potential to achieve your goals ✊🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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and PS- if you'd like our team's help with all the other directions you can possibly take within the marketing universe, head on over to our sister-agency BLFCommunications⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸twincitiescollective 2020-05-28 00:00:49 .. 35 -28% 2 -48%
You've been reading through these niche-specific posts all week, and now you're wondering - well, what do I REALLY want? Exposure or conversions?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I get that, as a matter of fact, anyone who isn't EXTREMELY well versed in strategizing influencers campaigns will probably assume that they are one in the same, but as you've seen, they're not.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re not sure what kind of campaign to be focusing on for your business, we can help give you more clarity on that with this fun quiz - link in bio 2020-05-25 22:33:12 .. 36 -25% 1 -74%
Besides paying $1k a month on an influencer outreach website (yes, that's a thing), you're probably wondering how do brands find and communicate with influencers in their industry.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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According to Social Media Today, exactly 67.6% of you marketers consider finding relevant influencers to be the biggest challenge in influencer marketing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I get it, no one has time to scroll through their feed in hopes of stumbling upon multiple influencers that are aligned to your brand, industry and vibe. Hands up if you want a deep dive of this subject🙋🏻‍♀️
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You might have heard the rumors about affiliate programs (particularly for fashion influencers) coming to a crashing halt due to the effects of the virus...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now, we don't like to spread rumors here. We like to tell you what's actually going on from an agency's perspective. So here's the latest:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ The coronavirus is causing retailers a lot of problems with everything from sourcing their materials to shipping and delivering orders because many workers are still on lockdown worldwide. With the livelihood of these businesses at risk, it makes sense that they wouldn't want to keep affiliate commissions running until things are sorted out.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ Certain Influencers (who shall not be named) have made some insensitive choices amid the pandemic outbreak that has their audiences pretty disappointed and has brands hesitant of who to be associating themselves with. In response, many have shut off their ambassador and affiliate programs to influencers for fear of bad press. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So what you should know and take away from this info is that yes, affiliate programs like rewardStyle are changing the way they do business right now because of these factors, but that doesn't mean we all need to panic. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As will many industries that evolve, we need to hang tight and see what this means for the recovery of the fashion industry. But panicking will only make the time between now and your next botox appointment feel EVEN longer. Raise your hand in the comments if you'd like to continue hearing more updates on this from us!🙋🏻‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#rePLANOLY happilygrey royaltonparkavenue 2020-05-09 01:00:42 .. 40 -17% 5 +29%
The best way to grow in anything you set out to do is to be CONSISTENT. That is the one quality you have 100% control of. Quality, quantity, outside circumstances, algorithms, etc. are ever-changing and not in your control. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay focused on what you CAN do no matter what. You can show your personality, share what you love, the knowledge you have, and the exciting things going on in your industry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Most importantly, you must have faith in yourself if others are supposed to have faith in you. ✨ 2020-05-06 01:45:28 .. 48 -1% 7 +80%
After we spent a few hours *read: days* organizing and spring cleaning our homes, we finally came to the point in this quarantine where we didn't want to do ANYTHING anymore... so we did the next best thing, work. Here's everything we've done in the last few weeks:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✔︎ katherinempereda finally set up some full automations & workflows in mydubsado from her new home-office space⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔︎ bettyislittle created the most gorgeousssssss graphics & templates in canva for us⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔︎ gummyben wrapped up not one but THREE campaigns in the middle of road-tripping from California to Texas⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔︎ we've finally uploaded our Influencer Talent Roster onto the website⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔︎ anniessaburke has cranked out NINE blog posts, 3 email newsletters, 2 marketing funnels, and countless Pinterest pins, even though she had to cut her honeymoon short⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔︎ we've recently welcomed gennyagnew as our Senior Talent Manager and loganabigail1 as our Assistant Talent Manager⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔︎ we just sent out a Campaign proposal for $100k!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A team who pulls together and pushes forward when things get tough isn’t easy to come across. Is this what a proud mom moment feels like? 2020-05-01 05:38:06 .. 41 -15% 10 +158%
When you wake up and LEGITIMATELY have to ask yourself 2020-04-29 19:00:48 When you wake up and L.. 40 -17% 4 +3%
Since all this COVID-19 madness, we've seen a change in value for Influencers. According to voguebusiness there are huge benefits for Brands continuing to utilize Influencer Marketing right now. Here are the main takeaways:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣Brands are relying on Influencers to deliver relevant and consistent messages while keeping people entertained during the quarantine ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣Brands now have access to new content outside of photoshoots in addition to a bank of content from pre-covid shoots⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣Influencers are giving Brands the ability to deliver consistent content, even during in times of crisis⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It can feel like a grey area to continue advocating and promoting things right now when there is so much uncertainty and struggle. And while there is definitely a need to strike the right tone and approach with sensitivity, don't be afraid to give the people and the brands what they want- YOUR secret sauce, your influence, and your positive impact.👌🏼 2020-04-28 21:00:59 .. 43 -11% 1 -74%
I know you're tired of wearing a top knot and having potato chips for every meal. Your followers are too. So why don't we talk about some ways you can make the most of your situation.⁣
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1. Reach new people by speaking on COVID-19 as it relates to your niche and what you do (not as a news source or anything...goodness knows we have enough of that)⁣
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2. People are spending more time engaging online right now, so you might as well capture that attention and direct it to your most valuable content⁣
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3. Turn your sulk fest into a productivity marathon. If it helps you get your mindset on track, pick up that project you keep meaning to finish or read that book you've been putting off. ⁣
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4. It's all about community and sticking this thing out together. Share and relate with your following about your favorite go-to's that are getting you through quarantine. And keep your feelers out for opportunities with all the brand names you're dropping.⁣
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For the full list of things you can do to instead of rewatching parks and rec for the 700th time, check the link in our bio! 2020-04-25 00:35:26 I kno.. 37 -23% 6 +55%
The line between workwear and sleepwear is SO blurry at this point, it’s no wonder we don’t know what day it is ☕️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You probably don’t even know it, but when you rolled out of bed this morning and got on your 10-step commute to work in your comfy sweats, you indirectly celebrated #WearYourPajamasToWorkDay. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This holiday originally meant to relieve those who would spend the night before getting last minute taxes submissions in before the deadline & now, it is more relevant that ever (can we make this a forever holiday?)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We have ~5 NEW blogs~ centered around global disruption that’ll get you through the quarantine - grab a cup of tea and sit down in your pjs for some end-of-day reading on getting past this together. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Link in bio 😷⠀⠀⠀⠀⠀⠀⠀⠀⠀
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sistersandseekers via sarahjoholder 2020-04-17 05:10:07 .. 57 +18% 3 -23%

On average, The Influencer Grapevine gets 48 likes and 4 comments per post. (Historical)

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The Influencer Grapevine Instagram Profile Picture

The Influencer Grapevine can charge up to $2 USD per Instagram post.

Typical range: $1 – $2 USD
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The Influencer Grapevine
Up to $2 USD / post · RateXYZ

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Tracked since Oct 7, 2025
Updated: Oct 7, 2025
Time Zone: Asia/Kolkata

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