Brittany | Author Of #INFLUENCER Instagram Profile Picture

Brittany | Author of #INFLUENCER

@mrsbrittanyhennessy

Author, Influencer Marketing Executive, Speaker, Consultant
• wife, boy mom x2, sagittarius • tech vp and founder in Nolita trying to have it all at the same time • links to the things below
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Top Instagram Posts of Brittany Author of INFLUENCER

Brittany Author of INFLUENCER’s Most liked posts from the last 30 uploads.

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Recent 30 posts with likes and comments overview.

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Published Caption Likes Comments
The Suite Society turns 4 this October. 🎉 Born in the middle of the pandemic to help creators navigate unfamiliar territory, it’s grown into a private space where strategy, accountability, and access meet. 💬 Weekly chats to keep you moving 🎥 Monthly calls for deeper strategy + hot seats 🔥 Challenges that turn ideas into revenue 🔑 Access to brand + creator conversations you won’t find anywhere else The landscape has only gotten more complex, and Q4 + 2026 will be pivotal. The creators who win will be the ones who aren’t moving alone. Comment LEGACY and I’ll send you the details. 2025-08-28 00:22:35 Th.. 7 -96% 4 -91%
Happy 10th Birthday Alexander. You’re not only a YouTuber that gets invited to events without my help, a sub-10 competitive speedcuber, and a budding basketball player, you’re also creative, a great friend, and a wonderful big brother. I know you will be angry that I didn’t let you edit this but I put your YouTube channel in the last frame so maybe people will subscribe! 2025-08-22 07:09:28 Happy 10th Birthday.. 41 -74% 3 -93%
Seven years ago today, INFLUENCER hit the shelves — but it almost didn’t happen. Dozens of publishers said no. One told my agent: “I could see this as a magazine article, but I struggle to see an entire book.” Another: “This is just a fad. It’ll be over before the book even comes out.” But you only need one yes. What started as a blueprint for building your personal brand in the age of social media is now part of the foundation of a global industry. To everyone who’s read, shared, or built on the lessons in INFLUENCER: thank you. The next chapter is just beginning. #CreatorEconomy #InfluencerMarketing #PersonalBranding 2025-07-31 18:12:03 Seven yea.. 172 +9% 39 -11%
Here’s my challenge for you: type your name into ChatGPT right now. What comes back? Does it match how you want to be known? When I asked, here’s what ChatGPT had to say about me: “Brittany Hennessy is a heavyweight in the influencer marketing world—a pioneer, author, strategist, and talent developer with serious executive-level cred. She’s built legacy with leverage. Her work and influence laid the infrastructure of today’s creator economy—from how creators pitch, price, and package themselves, to how agencies construct campaigns and brands measure ROI.” I’ll take that. If you don’t like what comes up for you, fix it. The best deals go to creators that know who they are, how much to charge, and what they want out of this business. More in the newsletter along with gems dropped from mollyatracy of vraidigital and one of the only managers who knows what she's talking about. Did chatgpt get your blurb right? 2025-07-31 04:27:55 Here’.. 28 -82% 7 -84%
They stood on your shoulders. And now they're on the Forbes and TIME lists. Meanwhile, you're still delivering, still posting, still trying… But the brand deals are shrinking. The algorithm isn't loving you back. And you're wondering when your name stopped opening doors. Let's be clear: You built this. You are the blueprint. And it's time your business reflected that. ✨ The OG Creator Reset is a 3-month strategy sprint for creators who've been around — but aren't seeing the return. You bring the legacy. I'll bring the roadmap. 🧠 We'll rebuild your revenue foundation, restructure your business, and reposition you for this new creator economy. 📩 DM me 2025-07-21 04:05:08 They stood on.. 21 -87% 7 -84%
Everyone keeps yelling “be authentic” like the algorithm cares. Spoiler: it doesn’t. 📉 Only 35% of Gen Z values influencer authenticity 📱 Your feed isn’t built on who you follow—it’s built on what you engage with 👀 And yes, I said all this with Enya playing in the background Want to read the full issue? Link in bio, search me on Substack, or comment “authenticity” and I’ll slide it into your DMs. 2025-07-16 05:46:34 .. 72 -54% 37 -16%
When’s the last time you looked at your strategy and asked, “Is this even the right plan?” Because sometimes the issue isn’t consistency... it’s direction. You’re showing up. You’re doing the work. But are you building something that actually aligns with your goals? Enter: the Spring Audit. A 30-minute 1:1 call with me. Just us, your vision, and what’s standing in the way. Plus, you’ll get 3 months free inside The Suite Society, my private community for creators and founders scaling with intention. This isn’t just another coaching call. It’s a course correction. It’s that “I knew something felt off... now I get it” moment. And it’s only available for a limited time. Comment “Spring” or send me a DM and let’s audit your empire. ✨ What’s your go-to move when you need to reset and refocus? I want to hear it (and maybe even steal it for myself!) 2025-04-25 07:38:19 .. 43 -73% 8 -82%
Allow me to reintroduce myself. I’m Brittany Hennessy, and I’ve been building in this industry since before “creator economy” was even a phrase. In 2018, I wrote INFLUENCER: the blueprint for turning content into career. 100,000 copies and 6 translations later, I’m still showing creators how to scale strategically. Today, I’m a VP at Sprout Social, and this week, I stood on stage as our CEO rang the closing bell at Nasdaq to celebrate our 15-year anniversary. A full-circle moment, considering I beta tested Tagger (acquired by Sprout!) at my very first influencer marketing job. But the work doesn’t stop there. I also help creators navigate this wild economy through: ✨ Suite Intelligence – my Substack for creators who think like strategists ✨ The Suite Society – a private community for intentional scale ✨ Suite Intensives – coaching for top-tier creators writing their legacy in real time This industry moves fast and the path to success can feel like a tunnel in the dark. But I’ve got the torch, and I know the way. Let’s go. 🚀✨ 2025-04-25 03:59:02 .. 329 +108% 93 +112%
Your caption strategy needs to evolve in 2025. Recently, I worked with a sunscreen brand seeking adventure influencers who discussed family vacations at parks and stadiums. Despite being perfect fits, many creators were overlooked because their captions said things like 2025-03-25 07:40:15 Your caption strategy nee.. 119 -25% 13 -70%
Getting semi-hacked might be my favorite plot twist yet 😅 Without endless scrolling, I've been focused on what matters - building something bigger. Here's what I've been working on: • Suite Intelligence - insider intel you won't find anywhere else • The Suite Society - your roadmap from creator to CEO • 2025 Tour - bringing the strategy to you I'll still drop insights here, but the real gold will be in the newsletter and our private community. Want in? Drop 2025-01-18 10:04:35 Getting semi-hac.. 198 +25% 67 +53%
It doesn’t have to be this way. 🤣 If you want to work with your favorite brands it doesn’t matter how good your content is if you don’t have a strong pitch email and you don’t know how much to charge. How are you feeling about your pitching / pricing package? They could both probably use some work, but don’t worry, we’ll get there. My free newsletter drops gems on gems to help you make more money as a creator. Comment PLAN for the subscribe link or tap the one in my bio. - DM me about my: 📲 Business strategy sessions 💬 Influencer community (#theIBP) 📚 Influencer Business Plan course 📧 Email templates for brand partnerships 💰 Pricing guide to help you set your rates 2024-07-28 05:57:58 .. 161 +2% 25 -43%
What good is having a mom with followers if she doesn’t promote your YouTube? 🧐🤣 He’s Alex_Cubed if you have young kids who like rubix cubes, magic tricks, gaming, and dancing. 2024-07-08 22:55:03 What good is ha.. 35 -78% 7 -84%
Ummm my son posted this without asking me and I just saw. 🤣🤣🤣 Anywho, follow him on YouTube: Alex_Cubed. 2024-07-07 15:04:46 Ummm my son post.. 87 -45% 14 -68%
Pricing your services can be extremely difficult. You have to take into account: • how much you should charge • what rates the market is accepting • the budget the brand is working with All that leads imposter syndrome (shout out to PPIS) and then to your three biggest mistakes: Mistake 1: Not charging enough. This one is simple enough. You either have absolutely no idea what to charge or you were told a rate by someone who probably doesn’t know how to price your offerings. Mistake 2: Charging more but cancelling it out with more deliverables. Maybe you do know how much to charge, but the number feels to high and makes you uncomfortable so you start throwing in “free stuff.” Mistake 3: Shooting way over to overcompensate. This happens when you feel really good about your content, and you don’t want to undervalue yourself, so you throw out a number that is high and feels scary. Normally that is a smart thing to do, but only if you can back it up. If you can’t, you look naive and unprofessional. Comment RATES to see some real world examples, how to avoid these mistakes, and a discount to my Ultimate Pricing Guide which will help you double your rate and back it up. 2024-06-23 18:45:57 Pricing y.. 32 -80% 27 -38%
Procrastination. Perfectionism. Imposter Syndrome. Or what I’m calling PPIS. It’s without a doubt the biggest problem for influencers and creators. It’s why you’re super talented but don’t have nearly as much success as you should. Whether success is a larger audience, industry recognition, more brand deals, increased revenue, or just more free time, it’s the reason you feel like the more you put in, the less you’re getting back, and the more burnt out you’re becoming. Regardless of how long you’ve been in this industry it can still creep up on you. Comment “PPIS” or DM it to me for the link to today’s issue of my newsletter on this and some amazing promos for my Signature Course, Pricing Guide, Template Bundle, and brand new 3-Day Brand Campaign Boot Camp. 2024-06-22 17:35:00 P.. 27 -83% 9 -79%
Some things are super cool. This is one of them! 2024-05-21 04:17:58 Some things are super coo.. 335 +112% 67 +53%
It’s not because they’re broke. Although… 🤣 A creator was complaining that the PR team from huge brand (that makes billions) reached out to them and there was no budget and the audacity... blah blah blah. Now my purse string holders already know what I’m going to say, but I’ll enlighten the creators / influencers. 1. How much a brand makes has no bearing on the influencer budget. That’s like saying since you make over $50k a year you should have at least ONE Chanel bag because they’re only $6k. See how silly that sounds? 2. There is a difference between EARNED and PAID media. Earned media is just that. Media that has to be earned. That’s what PR companies do. They send press releases and products on behalf of their client because if the product is any good people will be COMPELLED to write/post about it. Aka it was earned. But maybe the creator/outlet will write about it, maybe they won’t. They should not expect deliverables or usage even though they may politely ask for them. If they do, that’s paid media. Paid media is guaranteed placement, because at the end of the day friends, ya’ll make ads. You get a creative brief and someone pays you to make an ad for their company. You can call it whatever you want, collab / partnership / creative content direction, but there’s a reason the disclosure is hashtag ad. This is the only time you should be thinking about budgets. Yes some people with budgets will try and see what they get for free, but that’s why you know how to negotiate. 3. So complaining that a PR firm doesn’t have any budget ruins all chances they will gift you in the future (and they definitely won’t pay you) because you don’t know anything about business. What the influencer SHOULD have said was... Comment BUDGET and I’ll send the response to you. 😘 #branddeals #creatoreconomy #paidcampaigns #sponsoredcontent #influencer 2024-04-24 22:02:29 .. 92 -42% 47 +7%
Are we really this far behind as an industry? I opened up Threads, which seems to be the official platform for creators saying things that are untrue, and saw this gem. A creator was complaining that the PR team from huge brand (that makes billions) reached out to them and there was no budget and the audacity... blah blah blah. Now my purse string holders already know what I'm going to say, but I'll enlighten the creators / influencers. 1. How much a brand makes has no bearing on the influencer budget. That's like saying since you make over $50k a year you should have at least ONE Chanel bag because they're only $6k. See how silly that sounds? 2. There is a difference between EARNED and PAID media. Earned media is just that. Media that has to be earned. That's what PR companies do. They send press releases and products on behalf of their client because if the product is any good people will be COMPELLED to write/post about it. Aka it was earned. But maybe the creator/outlet will write about it, maybe they won't. They should not expect deliverables or usage even though they may politely ask for them. If they do, that's paid media. Paid media is guaranteed placement, because at the end of the day friends, ya'll make ads. You get a creative brief and someone pays you to make an ad for their company. You can call it whatever you want, collab / partnership / creative content direction, but there's a reason the disclosure is hashtag ad. This is the only time you should be thinking about budgets. Yes some people with budgets will try and see what they get for free, but that's why you know how to negotiate. 3. So complaining that a PR firm doesn't have any budget ruins all chances they will gift you in the future (and they definitely won't pay you) because you don't know anything about business. What the influencer SHOULD have said was... Comment BUDGET and I'll send the response to you. 😘 2024-04-24 18:36:04 Are we really this far.. 318 +101% 161 +267%
Look. I know it's hard to know who to trust but... this isn't it. My least favorite statement is 2024-04-21 19:27:33 Look. I know it's hard to.. 598 +279% 125 +185%
We already went over this in Influencer. WHHHHY are you guys not listening? 🧐 Sometimes I need to give out the tough love. This is one of those times. Last week I saw a Linkedin post from an influencer director at a top brand complaining that influencers are not putting their emails in their bios. So many other brands jumped on to also complain, and yet influencers and agents/managers were explaining why they chose to leave it out. YOU GUYS. There is no contact button on desktop. We are not going to look for your email in your link in bio. Platforms let us exclude people who do not have emails in their bios and we will do it! WHYYYYYYY are we not putting it in there? Do you not like money? Also... Gmails can be impersonated. The NY Times did a whole article on influencer fraud. Don't let that happen to you. If you're overwhelmed, or underpaid, and need help getting your life together... comment AUDIT. I'm booking audit and strategy sessions for April and I will help you make more money. Let's go! 2024-04-06 20:54:17 We already went over t.. 177 +12% 77 +75%
I want you to land more brand partnerships in Q2 so let's brush up on the basics. Once you've made these adjustments you're in a good place for the next step: my Brand Partnerships Master Class and March Pitching Challenge. The master class is happening next Friday, March 1st at 12pm EST (yes there will be a replay) and will be 90-minutes of glorious pitching advice. 🙌🏽 We'll cover how to pitch brands and sell your: - CONTENT (UGC) - COMMUNITY (sponsored content) and - CONVERSION (affiliate link incentives) Then we will kick off the March Pitching Challenge where we'll: - share brand contacts and experiences - review pitch emails, Instagram bios and media kits - provide feedback on offers and fees - hold each other accountable - share wins at the end of the month How much money could you make with the right accountability, education, and opportunity? Let's find out! Comment 2024-02-24 06:37:24 I want you to land .. 218 +38% 41 -7%
Creators complaining about inbox crickets is at an all time high. 🦗 It's literally my entire feed on threads. But I see those same creators (and their agents/managers) complaining that it's not their job to take direction from a brand, guarantee views, or move product. 🧐 AKA they forgot it's no longer 2018 and the rules have changed. Or maybe they're 2024-02-21 05:47:58 Creators c.. 210 +33% 52 +19%
Drop the @ of an influencer who is killing it. I need some new people to follow! 2024-02-17 02:37:27 Drop the @ of an influenc.. 223 +41% 65 +48%
Still waiting that holiday campaign payment? 👀🫠 Late payments may be the worst thing about this industry. Creators try things like asking for 50% upfront (which is great but doesn’t mean you’ll be paid on time) and adding fees for late payments (which is cool until you’re one day away from being paid and that fee kicks in and now you have to submit a new invoice. 😩) Companies like joinwilla and lumanu have also tried tackling the issue with variations of paying creators upfront. And let’s not forget the horror stories that keep popping up of agencies and platforms going belly up and leaving hundreds and sometimes thousands of creators unpaid. But… There is an email you can send that will get you paid immediately 99.9% of the time. I know because I used to get it and without fail the influencer would get receive their funds within 24 hours. At least 25 creators have told me this email FINALLY got them paid after getting the run around and being ghosted for weeks. And while I’m sad they had to use it, I’m thrilled it works! Comment “TEMPLATE” and I’ll send you the details. 2024-02-16 07:43:17 .. 154 -2% 76 +73%
Sometimes a trip to your dream hotel in exchange for some content is a dream come true. Does that make it harder for established influencers to sell the same services other people are willing to provide for free? Yes. But top-tier influencers do top-tier shit and worrying about smaller creators isn't on that list. If it grinds your gears because you’re wondering how you’re supposed to make money if you can’t charge the hotel, it’s time to diversify your revenue streams. Use these trips to shoot content that will make you affiliate revenue, write about a new city using the right SEO keywords that will make you ad revenue, and just have a good time so you don’t end up burned TF out. Need help with any/all of these things? Comment COMMUNITY and get the link to join and level up. Do you work with hotels? Do you want to? Did anything I say shock you? * mralexanderhennessy built a 🔥🔥🔥 app a few years ago that had all the top hotels on it and helped influencers trade hotel stays for content. I helped him and learned so much so I decided to share it here. 2024-01-30 05:56:54 Someti.. 249 +58% 26 -41%

On average, Brittany Author of INFLUENCER gets 158 likes and 44 comments per post. (Historical)

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Trends for likes, comments, and caption length from the last 30 posts.

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Brittany | Author Of #INFLUENCER Instagram Profile Picture

Brittany Author Of INFLUENCER can charge up to $20 USD per Instagram post.

Typical range: $3 – $20 USD
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Brittany Author Of INFLUENCER
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Tracked since Sep 27, 2025
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