Milan Rendall

@milanrendall

Singer, Songwriter
Great stories deserve better business models. Marketing Lead: @wifitribe.co Co-Founder: The Bowling Club MGMT: @sishiiofficial & @thandoskwatsha
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This was a terrible idea. Honestly a really bad idea 🤣

52 new songs in 1 year?! Why?

So many people have asked us why we’re doing it (and this week - two weeks in - so have I).

Here are my complaints this week:

- The algorithm is as unpredictable as a kleptomaniac at a flea market
- ⁠Tiktok keeps removing our audio (why???)
- ⁠Story reach on IG makes as much sense to me as trigonometry does to toddlers

Aside from the above, it’s been pretty good.

take it & leave is still moving (thank God). COPENHAGEN. has been warmly received (thank God even more).

I remain hopeful and look forward (with gritted teeth) to week 3 and seeing how all the money sishiiofficial and I have made for a minute continues to materialise as Instagram comments, fire emojis and people saying “he ate and left no crumbs” on TikTok. 

On a serious note though, I am thoroughly enjoying this process.

Bring on week 3!

STOCKHOLM. comes out tomorrow 🚀 2025-09-12 01:16:19 This wa.. 26 +1% 0 -100%
At some point in 2021, sishiiofficial and I began a conversation about working with brands to build an independent career for him. 

The idea was that we would invite brands who were well aligned with who he is, and the mission he is on, to work with us on media/content concepts that we had already established with audiences. 

At that stage, we invited brands like redbullza and sprite_rsa to collaborate with Sishii to help us bring Camomile Sessions to life. 

We would use the money that we made working with brands on Camomile Sessions to put together more music and live events and serve audiences in bolder and better ways. 

It seemed like a fair plan. Pretty straight forward. Just a few conversations. 

Fast forward a year and the idea grew from doing a few Camomile Sessions to doing one every week coupled with a new record release. 

Now that seemed UNREASONABLE. Possibly even impossible… 

There were a few missing pieces: money and a strong operational model. 

Fast forward another year. 

The idea is still alive and after relentless and exhausting conversations with brand managers, marketing managers, brand specialists, account executives and as many of the key decision makers that we could speak to at our target brands, we decided to move ahead without the money and try to make it work on our own. 

It was TOUGH. But we did it any way. 

We successfully released 15 records in a row, many of them coupled with Camomile Sessions and we brought out Sishii’s concept EP ALT-BOY featuring records like NGEKE!!!. 

Then… A movie struck. Sishii had to go and shoot something and we were running thin on resources, so we had to cut our momentum short. 

But again - we didn’t let it die. 

This year, in August, after effectively more than FOUR YEARS of preparation, we started rolling again. And this time, we are quietly confident. 

52 records. ALT-BOY becomes STUNTMAN. 

And we’re documenting everything. Every week. On sishiiofficial’s YouTube

We’re determined to figure out how to unlock his career through this process. And whatever we learn, we’ll share. 

So, follow along if you’re interested, because it’s going to be interesting. 2025-09-04 15:12:21 At so.. 38 +47% 18 +317%
‘Trying hard’ had this weird compartment in my reptile brain that was shared only by the feeling of embarrassment that comes with public humiliation. 

I say ‘had’ because it doesn’t anymore. 

I did a little introspection, some therapy and a few personal development courses to realise that trying hard, expressing myself, being big, bold and taking up space wasn’t a bad thing. 

Despite comments that would dribble in from not-to-be-mentioned people airing grievances with my unconventional approach to life, I persevered. 

And hey! The journey has been far from linear, but it has been exciting and full of life and that is exactly what I wanted!

Now, on that journey, I realised that ‘trying hard’ (giving things your absolute best effort) was actually a superpower. 

It really makes you stand out. Particularly these days where faux nonchalant has become a pop-culture cancer that young people feel is necessary to be accepted by their peers, friends and family. 

If you’re an artist, make it look easy. Don’t sweat in public.

Oh you’re studying architecture? Don’t complain about its challenges, stay cool. Be cool. Cool cool. 

It’s fucking boring. 

Show me an artist who is working hard, hustling, making things happen. Tyler The Creator energy.

I want that. I want to support people and get behind things. 

I want to feel part of something that I can play an active role in building. 

I don’t want an everything-figured-out artist with perfect videos, perfect music, perfect shows who’s job is to stay cool, be cool cool cool. 

It’s fucking boring.

I want to see a dynamic, exciting, human personality. 

I want to follow a journey and a story. 

And so do you. 

Stop being cool. Start trying hard. Trying is cool. 2025-05-10 03:30:00 .. 43 +66% 12 +178%
I once pretended to be texting just so I wouldn’t have to make small talk with someone in line.
(They were lovely. I was just… at capacity.)

So when I first joined wifitribe.co, a little part of me panicked.

Was this going to be like first-year uni again? Group bonding games? Forced karaoke? Would I be obliged to party with strangers in Oaxaca?

The short answer: no.
Not unless I want to.
(I’m more into dinners and coffees than benders and beers)

WiFi Tribe is one of the most inclusive communities I’ve ever encountered. And one of the things I love most is how it supports you in being exactly who you are.
If you’re the type who recharges solo, you can book a private room.

If you like the energy of others but need your bubble, you can opt for a shared room and still choose your moments.

No one’s forcing you to do sunrise hikes, group yoga, or Friday night rooftop raves.
Unless you want to.

And if you don’t, there’s absolutely no judgment. Zero.

You can opt in, opt out, or opt for a quiet corner with noise-cancelling headphones and a really good book.
(That’s a vibe here too.)

At its core, WiFi Tribe isn’t about being on all the time. It’s about being yourself all the time, and being supported in that.

So if you’re an introvert wondering whether this is the right kind of “social” for you—here’s your answer:

Yes.

And it’s even better than you think. 2025-05-09 21:15:00 .. 23 -11% 1 -77%
Planning a marketing drive at a start-up is not the easiest thing to do. It requires this beautiful intersection between your creative mind and your analytical mind. 

It’s challenging in all the good ways. 

But one thing that I (and I know many of us) overshoot when it comes to planning campaigns is our time allocation for tasks.

Time blindness. It’s an actual thing. 

So, I needed a framework to assist me in planning that would help me to navigate this pitfall of mine. We called it the ‘Resolution Framework’. 

The idea is that you never plan tasks beyond a quarter into the future and your planning is increasingly granular the closer the timeframe is to the present day.

The reason that we called it the ‘Resolution Framework’ was because we saw these three distinct timeframes in terms of the clarity of the picture of your actual task items:

The Quarter: 720p - not so clear on all the small action items you’ll need to execute to get there. But clear about the big ones. 

The Month: 1080p - this is HD. You’re more clear about small actions to take, and clear about medium sized ones too. 

The Week: 4K - this is really detailed. You’re planning your weeks meticulously to ensure that you are creating a clear picture. 

We use Airtable to create planners and visualise this framework. Our whole team runs on an Airtable Interface that allows us to plan the 4K, the 1080p and the 720p. 

We’re still fine tuning it, but we have found that it has significantly improved our thinking and reduced our experience of time blindness in relation to executing accurately against our vision for a campaign or continuous marketing effort. 

I hope that you found this interesting.

PS: If you’ve got any tips for planning cross functional, digital marketing drives, let me know! I’d love to hear ‘em! 2025-05-08 21:15:00 .. 11 -57% 2 -54%
When I first applied to join the wifitribe.co team, I didn’t know about the Slack.

Not the platform (I knew what Slack was)

But *the* Slack.

The one filled with Tribers across the globe, sharing advice, job leads, housing, crypto tips, dog-sitting hookups, startup feedback, and future travel plans in the same thread.

It’s wild.

And nobody told me this existed.

So I’m telling you.
This post is my PSA for anyone thinking about joining WiFi Tribe or already in the membership but hasn’t gone deep yet. Because the Slack network is one of the most high-value, high-velocity, high-humanity communities I’ve ever seen.

When I joined WiFi Tribe, I was looking for something different.

And I found it.
What makes this community valuable isn’t just the destinations or the lifestyle. It’s the people.

It’s how proactive they are.
How generous they are.
How brilliant they are.
If you’re launching a product? Someone will review your UX.
Need startup guidance? You’ll get strategic feedback.
Looking for new opportunities? The threads are full of leads.

It’s basically a $5,000 global networking event…

Except it’s $500, and you get way more than just a LinkedIn connect and a lukewarm cup of coffee.

So here I am, shouting about it.

If you’re looking to live boldly and grow professionally, this is your invite. 2025-05-07 21:15:00 .. 22 -15% 0 -100%
I attended a single Psychology lecture at UCT, expecting self-help, but realized it was academic psychology instead (oof). 

The topic was “Classical Conditioning,” made famous by Ivan Pavlov’s experiments where dogs learned to salivate at the sound of a bell.

That idea stayed with me and influenced how I approached branding: first for myself, then for others. 

I became obsessed with the idea of showing up consistently, visually, so audiences reacted before you even spoke. Over time, I saw that it worked (maybe because I was looking for evidence, but still!).

When I worked with paddyupton and his right-hand, Mel, they’d built a strong brand identity but needed a content format. After some trial and error, Paddy began delivering layman-friendly Q&A’s on high-performance mental coaching, and it became a staple of his brand. 

He turned real-world experience into virtual leverage, growing an engaged, loyal following.

Maybe I should’ve studied psychology after all… No regrets!

Who’s a creator with a great content format I should know about? Tag them in the comments! 2025-05-06 21:15:00 I attende.. 18 -30% 9 +108%
I’ve never marketed to a membership before. So when I joined wifitribe.co , it was a completely new kettle of fish.

And part of being a good marketer - at least in my book - is being a good detective.

Doing your due diligence.
Digging deeper.
Trying to understand not just what people buy, but why they keep showing up.

WiFi Tribe started to intrigue me because it wasn’t simple.
It was layered.
Like an onion. 
Like a super massive radio-active onion (in the best way).

There were the obvious things: travel, remote work, exciting destinations.

But then I kept peeling.

And what I found was a community built on real connection, driven professionals, and a kind of cross-pollination of ideas that only happens when brilliant people live under one roof, even just for a month.

For a puzzle junkie like me, this was gold.

And it made me ask a question I think a lot of people quietly wonder:

Why would I go on a chapter instead of just using that money to travel solo?

The answer?

Because chapter travel isn’t just about seeing new places.

It’s about seeing yourself, and your work, differently.

You’re surrounded by some of the most weird and wonderful people out there. (That’s by design, thanks to a very intentional admissions process.)

And those people have the ability to shift your thinking, sharpen your path, and elevate your game.

It’s solo travel... with backup.
With stretch.
With soul.

And that, I think, is the real value of WiFi Tribe Chapters.

A place to see the world, and yourself, through a lens you didn’t know you needed. 2025-05-05 21:15:00 I’ve neve.. 21 -19% 2 -54%
Write clickbait captions. I’m kidding (maybe). 

I used to think that getting more views was the answer to scaling the impact of a personal brand. 

I have since updated my operating system and changed my tune. 

Getting views shouldn’t be your approach to social. Getting repeat viewers should be. 

As a kid, I used to love jokes. For my eighth birthday, my uncle bought me a joke book called 1001 jokes. 

I used to sit and read the joke book, memorising jokes so that I could recount them to any unsuspecting bystander. 

I absolutely loved the impact that these jokes had on my family and my parents’ friends. They loved it too. So much so that they would ask me to tell them more jokes, or the same jokes again. 

I became a bit of a joke jukebox for a little while. 

There was something curious about this for me. I was learning to master ‘repeat viewership’.

When it came time for me to bring this ‘high level’ experience to bear helping people to build brands online, I applied the same framework that I had used as a kid:

1. Study the joke book (get to know the client really well)
2. Tell the joke a lot (get the client to share what they know well, consistently)

The cool part about this approach was that the more stories were shared, the more they were shared by others. 

It’s a beautiful snowball effect, and the “algorithm” loves it too. 

PS: Just make sure that your content educates, entertains or inspires and watch the magic happen!

I hope this helps! 2025-05-03 21:15:00 Write.. 11 -57% 2 -54%
One thing I didn’t expect when I first learned about wifitribe.co was just how much thought goes into the work setup.

I knew the travel would be exciting.
I knew the community would be supportive.

But I didn’t fully grasp how dialed-in the work infrastructure is until I saw it up close.

Each Chapter comes with reliable, high-speed internet (up to 100mbps), and a dedicated communal workspace - always separate from the bedrooms.

Why? Because members are often spread across multiple time zones.

When someone’s jumping on a 2 a.m. call with a client in LA, they can’t be tiptoeing around a shared bedroom. That’s why every Chapter has communal co-working space built into the setup - so work gets done, and everyone sleeps soundly.

But the part I really respect?

We bring our own Wi-Fi.

If a location is off the beaten path (and often it is), we don’t cross fingers and hope the Airbnb’s router holds. We come prepared - with Starlink or another trusted service - so work is never interrupted by patchy connections.

The whole accommodation and workspace sourcing process is led by a guy named Ben, who looks like Thor and surfs like a pro.

He also happens to have built one of Tenerife’s most successful co-living spaces and brings that same
attention to detail to every Chapter we run.

So when people ask, “Can I actually work on Chapter?”

The answer is a confident yes.

Because we don’t just hope it’ll work.

We build for it. 2025-05-02 21:15:00 O.. 15 -42% 3 -31%
As someone who identifies with the tortoise in the race, I first discovered garyvee on Instagram. 

He was larger than life, said things I agreed with, and at one point, I even dreamed of working for him. 

After chatting with his ex-social media manager, Calvin Hamilton, I realized I’d be eaten alive in that fast-paced NY environment.

But one lesson stuck: Gary’s business thrives because of what people know about Gary. They trust the business because they trust him: all from what he shares online. 

Yes, the business still has to perform, but having a leader who’s a public commentator on culture, marketing, and advertising is powerful.

We saw the same formula repeat with Alex Hormozi and Steven Bartlett: clear missions, consistent content, and huge impact. 

I started helping others do the same. They didn’t have VaynerMedia budgets or Hormozi’s experience, but they had stories worth sharing. Sure enough, the followers and business trickled in.

When a founder openly shares their philosophy and life, their message spreads. That visibility builds trust, turning them into key influencers in their space. The result? Deal flow. Lots of it. Because at the end of the day, people buy from people.

Which founders are you following that I should be, too? Let me know! 2025-05-01 21:15:00 As someone who .. 10 -61% 2 -54%
When I first joined wifitribe.co, I had a lot of questions.
(Which, if you know me, won’t come as a surprise.)

But one question stuck with me:

How do we actually choose the locations for our Chapters?

Turns out… we don’t. You do.

WiFi Tribe sends out quarterly surveys to all our members, and those responses build a migration heat map - an actual global roadmap that tells us where our community wants to be, and when. From that, we plan our year.

We look for the hotspots you want - and the hidden gems we’re all still dreaming about.

We listen to your comments on Instagram.
We read your Slack messages.
We pay attention to conversations, requests, trends, curiosities.

It’s not a marketing question. But it is a culture question.

Because this isn’t a top-down organization - it’s co-created.

The experience, the destinations, the vibes - you help shape them all.

So yeah, I guess I’m the Benoit Blanc / Johnny English of WiFi Tribe now.

Awkwardly investigating the gems hidden within the Tribe and quietly losing my mind at how clever this community really is.

And every time I find something worth sharing - I will.

I reserve the right to edit myself. 2025-04-30 21:15:00 When I fi.. 23 -11% 2 -54%
I was blessed to grow up in a home that was a regular place of gathering for people from all walks of life. 

My mother had a very strong sense of community and would create events and activities that would bring people together. 

It was this spirit that I think imbued in me an understanding of the power of connection and how to create it. 

In my professional career marketing culture, brands and talent (more on this to come in the future) I have utilised what I learnt from my upbringing.

You see, my mother is the queen of the ‘open invite’. This is an evergreen invitation to be part of the activities of the family and broader community that always results in you connecting with people.

An evergreen invite is a consistent invite. It’s always there. You are connected perennially should you wish to be. 

Now, this is important to understand when we think about building brands online and is something that I think we often overlook.

People are following you. Real people with real feelings who have real lives somewhere in the world. And occasionally some random bots, too (but those don’t really matter so just ignore them). 

You have to continue to invite them to be part of your community. Your brand is a community whether you like it or not. 

Virality may visit you, but it isn’t something that you can really optimize for or contrive. 

Your best efforts will not produce virality. But if you are diligent about engaging with your followers and showing up regularly and consistently, your best efforts can absolutely produce a vibrant community of people willing to tackle life with you. 

In short, give your followers an ‘Open Invite’ and take a genuine interest in who they are and what they care about. 

What goes around, comes around. Truly. 

I hope this helps! 2025-04-29 21:15:00 I was bless.. 13 -50% 3 -31%
In 2023, sishiiofficial and I had a great year, but it wasn’t a crystal ball for the future. We got audacious, some might say we had “rapper-level confidence”, and changed how we did business at The Bowling Club Entertainment. 

Overnight, we stopped saying yes to brand campaigns that gave us zero creative freedom. 

Instead, we pitched our own concept: Camomile Sessions, a serial content property we’d been running for five years on Instagram and YouTube, racking up millions of views and thousands of comments.

The big idea was simple: if brands want engagement and reach, why not partner on a proven concept? So we built pitch decks, did cold outreach, booked meetings, and got great feedback. Yet after a year, we were barely scraping by. 

We leaned on people like Katekani Baloyi, who taught us the corporate lingo we needed. Then we came back stronger.

Debt-ridden, over 1,500 pitches later, we landed deals where we have creative freedom, and yes, Camomile Sessions is coming back, bolder than ever. 

It’s a small win in the grand scheme, but one I’m immensely proud of! We get to do what we love for people who love it, and have it validated by a brand partner. That was the goal.

So if you’ve got a big idea, be ready for some humble pie. It’s so worth it.

PS: If you’re curious how I set up my pitching process or used LinkedIn Sales Navigator for cold outreach, drop a comment and I might make a video about it! 2025-04-26 20:30:00 In 2023.. 24 -7% 6 +39%
When I was first exploring WiFi Tribe, I wondered:

What kind of professionals actually join this community?

The answer?

There isn’t one.

There’s no “ideal profession” or magic career category.
No “only tech people allowed” sign on the front door.

There’s just one requirement:
You’ve got to be the kind of person who wants to live boldly - and be part of a community that does the same.

Now yes, you’ll need to be able to afford the membership and the travel if you choose to go on Chapter.

And yes, you’ll go through a proper application process (trust me, diegobejaranogerke doesn’t miss a detail - this man treats culture fit like it’s an Olympic sport).

But beyond that? You’re welcome here.

Inside, you’ll find an absurdly talented network:

AI specialists. Designers. Data scientists. Writers. Developers. Freelancers. Founders. People who somehow do all of those things at once.

It’s like LinkedIn for people who have a soul… (Yes, I am also on LinkedIn, I know these streets!)

What makes this so powerful is that every one of those members brings something unique - and shares it. We collaborate, we skillshare, we help each other troubleshoot work, life, and everything in between… usually over coffee or a glass of something much colder.

So if you’ve ever wondered whether you “qualify” to join WiFi Tribe - here’s the test:

Are you committed to designing a life you actually want?
Are you open to community?
Are you a kind, curious human?

If yes, we’d love to meet you. 2025-04-25 21:15:00 .. 31 +20% 6 +39%
I love a big, juicy… idea. Sometimes I lose myself in the dream of what’s possible and forget that the big idea is like a series of concentric circles; small loops, if you will. 

The idea isn’t original (but then again, none of them really are). It’s a regurgitation of diegobejaranogerke concept that may be an interpretation of someone else’s concept. 

Every big idea is made up of loops. The biggest manifestation of the idea would be the biggest loops, but often, the Pareto’s Principle applies, and it is in fact not the biggest manifestation of the idea that yields the majority of the results, but rather the 20% that drives 80% of the value. 

So what are you saying, Milan?

Are you saying only work 20% of your best? Are you saying give 20% of your time to the task?

No and no again. What I’m saying is that if you are strategic and thoughtful, you can determine what the minimum viable version of an idea is that would deliver outsized results relative to the amount of effort that you put in. 

What does this look like practically?

If you want to create a lot of content, prepare your scripts well and shoot in bulk to save yourself time and effort. 

If you want to create outsized returns on ad-spend, go to Meta’s ad library, find an ad that is already in your niche and performing well and simply reimagine the creative for your own brand. Cut your testing costs in half. 

There are so many ways to do this. It’s about working SMART not HARD.

So, Diego will often tell me to focus on closing the small loops. This means do the 20% that moves the value and then get busy on the next task. 

This is imperative when you are working with limited resources, limited time and needing to produce results. 

So now you know the concept, go close some loops!

I hope this helps! 2025-04-24 21:15:00 I love .. 13 -50% 5 +16%
In February, I spent time with wifitribe.co members on Chapter in Cape Town.

That’s when it hit me: a Chapter isn’t just a trip. It’s a rapid learning journey.

Here’s why.

Everything about your life on Chapter changes, except your job.

Same role, new environment.
Same title, new conversations.
Same tasks, new perspectives.

Suddenly, your work feels different. And the way you do your work starts to shift too.

I was surrounded by people who were, in every sense of the word, experts.

AI automation consultants. Software developers. Copywriters. Freelancers. Startup operators.

davidroma built a HubSpot template so good, he sells it on their marketplace - passively.

The level of professional depth in the Tribe is wild.

But it’s not just about skills, it’s about how generously people share what they know.

You’re not just living with these people. You’re learning with them. Daily.

That’s the thing no one tells you about WiFi Tribe:

The membership is access to a community built for bold living.

But the Chapter? That’s a masterclass.

If you’re ready to grow - not just personally, but professionally - this might be the most unconventional (and effective) investment you’ll make.

Let’s talk about bold learning. 2025-04-23 21:15:00 .. 24 -7% 2 -54%
We signed the campaign contract, shot the content, paid the videographer up front and then waited 6 months. 

“Sorry the client has changed direction”

“Sorry, we would like to reshoot with you”

“Please be advised that payment is net 30 days after campaign completion”

All the while the exclusivity clause was still in place and we had to turn down work with other brands while we waited for this campaign to come online again. 

This isn’t me complaining, it’s me pleading. 

We have to find another way to work with talent on campaigns because at the end of the day the vast majority of creators that brands will work with will be micro influencers.

Micro influencers are small businesses and solopreneurs. 

This is a gig for them that will pay their rent, put food on their table and keep their lights on. 

When we delay campaigns without advance payment and continue to enforce exclusivity clauses on talent who rely on this income to live their lives, we are doing more than mitigating risk for our large corporate clients. 

We are damaging the brand of someone whose entire livelihood is built on it. We are costing them their audience. 

I have found, working with creators, that there is often a spirit of understanding and a willingness to be flexible. I share this spirit. Business is tricky and we are all doing our best in our various stations. 

However, I would deeply love to find a workaround for talent engagement that allows us to respect the time of talent. 

Their time has value, otherwise we wouldn’t be running campaigns with them in the first place. 

If you’re an agency, brand manager or marketing manager, it would be valuable for you to think about this. 

Not only would you have greater potential for lower cost, longer term talent partnerships that yield better results for you because talent would love working with you. But you would be helping to make an entire landscape more equitable and sustainable thereby improving outcomes for everyone involved.

It’s not a systemic, ingrained problem as far as I can see. It’s just a matter of acting with greater understanding and care for the realities of talent.

Let’s talk! 2025-04-22 21:15:00 .. 20 -23% 2 -54%
My first experience with wifitribe.co wasn’t a Zoom call, a Slack message, or a formal welcome email.

It was a picnic.
December 2024.
A wine farm in Constantia, Cape Town.

Over 40 Tribers (WiFi Tribe members) sprawled under trees, sipping wine, sharing food, and exchanging stories.

I showed up slightly overwhelmed, slightly underprepared, and was immediately swept into the action by lisarobynkeown, the Cape Town ambassador. 

She quite literally dragged me over to the group and announced, “This is the new guy. This is the marketing guy.”

And just like that, I was in.
No icy intros. No awkward silences.

Just a chorus of: “Where are you from?” “What do you do?” “What are you building?”

That was the moment it clicked:
WiFi Tribe isn’t just about travel. It’s about building a life of your own design, and finding people who get it.

People who want to walk an unconventional path.
People who ask about your dreams, and mean it.
People who actually show up for you.

Many of the folks I met that day I still keep up with.

And I think that’s the real value in a WiFi Tribe membership.

Yes, the travel is amazing. Yes, the access to global experiences is rare. But what you’re really getting is a community built for bold living, and the support to match.

So if you’ve just joined the Tribe, don’t wait for someone to reach out.

Hop into Slack. Introduce yourself. Share where you’re going and what you care about.
You’ll be surprised by who shows up. 2025-04-21 21:15:00 .. 47 +82% 7 +62%
I’ve doomscrolled. I really have. For tens (maybe hundreds) of hours. 

And so have YOU. (Don’t deny it, I know you have).

Why, though?

Well, we all have different things that keep us interested and watching. Or as the social platforms would say ‘engaged’. 

For me, it’s videos on business strategy, baby animals and recently: hilarious relatable relationship dynamics that I inevitably send to my girlfriend. 

These are my areas of interest and content genres that would be of service to me. 

Social platforms have huge amounts of data on us and have become expert at showing us exactly what we want to see and the fringes of what we didn’t know we wanted to see to keep us engaged and watching. 

So how can we, as creators, utilise this mechanism to our advantage?

Produce content as a service. 

Comedian? Entertain.
Business person? Educate.
Athlete? Inspire.

There is something that you are capable of, have experience with and can share (no matter who you are) that would add value to someone somewhere in the world. 

This is the beauty of the digital age that we live in. 

So ask yourself what you’re interested in and can express. 

Then see how you can make that available to people in a way that feels sustainable for you. 

Can’t do video? Write. Can’t write? Take photos. 

There are endless possibilities for the ways in which you could create value and serve people online.

Thinking about your content through the lens of service will help you unlock your brand online. I promise.

PS: If you want to know what you are interested in or what you may want to get involved in creating, have a look at what’s keeping you engaged.

PPS: If what’s keeping you engaged is super weird, that’s okay. Being super weird is okay. There are too many people pretending that they’re not weird anyway. We could use a little more individuality. 

I hope this helps! 2025-04-19 20:30:00 .. 22 -15% 0 -100%
When I first interviewed for a role at wifitribe.co, I went through four in-person interviews, each over an hour long.

Three types of tests and a submission.

A psychometric evaluation.
A logic test.
A personality test.
A video submission.

And if I’m honest, I thought “this is a little intense.”

But now I see it for what it was: a culture check.

Not just for me, but for every member of this community.

diegobejaranogerke believes that the culture makes the community (and to be fair, he’s got a point).

And so, WiFi Tribe’s member application process reflects that same level of intention and care.
You don’t just “join”- you’re invited in, after a meaningful, human, two-way process.

The result?

You get a community that feels different.

One that’s inclusive, yes - but also unbelievably supportive.

A place where people are helping each other create the lives they actually want to live.

A place where judgment falls away.

Where insecurities feel a little smaller.

And where self-expression and bold living aren’t things you have to perform, they’re things you’re naturally pulled into, because everyone else is doing it too.

That’s what sets us apart.

Not the destinations (though they’re stunning).
Not the travel perks (though they’re great).

But the culture. That’s the differentiator.

So, if you’ve ever wondered what makes our membership different, now you know. 2025-04-18 21:15:00 .. 30 +16% 0 -100%
I remember the early days of Instagram when friends would play this game spending hours every day following random accounts only to unfollow them a few days later. 

The result was that they would get mutual follows (they would follow someone who would then follow them in return) that they would later betray (by unfollowing). 

Crazy if you think about it now, isn’t it?

So much effort was being put into what is actually only a vanity metric. Your following has absolutely no bearing on the resonance of your content, the loyalty of your community or the value that you are providing. 

So why do social platforms even bother with followers at all? 

My guess? They don’t have a better metric to track that indicates relevance to platform users. 

My prediction is that over time, the overall number of followers will be replaced by your average content retention rate (the amount of time your content holds the attention of viewers). 

That is a much more interesting metric to engage with. 

What you will find in that case is that accounts that produce more value (entertainment, educational or inspirational) will be the ones that are more valuable. 

This is the common theme across the board.

At the end of the day, an account that converts business is always more valuable than an account with many followers but no conversion. 

Don’t waste your time playing the game. Focus on creating something worthwhile. It will find the right people. 

I hope this helps!

PS: Is there an account with content that is gripping you at the moment? I’d love to learn something new! 2025-04-17 21:15:00 I remember the ea.. 43 +66% 7 +62%
When I first joined wifitribe.co, I thought the members planned the trips.

Seriously. I thought these one-month co-living, co-working adventures around the world were somehow coordinated by the community on the fly (pun intended). 

And honestly, part of me loved that idea, because it speaks to just how involved and empowered our members are.

But as I got deeper into the company, I realised something even more fascinating: behind the scenes, there’s a professional team dedicated to building a heat map of member interest, seasonality, and logistics; plotting out an entire calendar year of chapters across the globe (lead by this fantastic Thor looking guy called mistabennn ).

And yet, what I love most is that despite all the planning, all the spreadsheets, all the logistics, the soul of this operation is still co-creation.

You, as a member, have a real say in where we go next.

That’s what this post is about: How We Choose Our Locations.

We break down the strategy, the rhythm, and the role that each member plays in shaping our global journey.

Also good to know, if you don’t see your dream destination on the chapter calendar, you can still make it happen. Members have self-organized trips to places like the Nomad Festival in Mongolia (yes, the actual Nomad Festival with the real actual nomads, not us digital almond milk matcha latte ones).

This community is bold. It’s collaborative. And it’s one of the most alive, co-created environments I’ve ever been part of.

So if you’re wondering how we choose where to go, it starts with a question: Where do you want to be? 2025-04-16 21:15:00 When I firs.. 24 -7% 2 -54%
When I started producing music, I sent SoundCloud links to friends and family through WhatsApp, Facebook Messenger, and Instagram DM. 

I’d spend hours discussing my tracks with them, investing that energy to build a foundation. 

Life was simpler then: high school and early university meant fewer responsibilities, so I focused on making an impact in my community by engaging with them as often as I could.

Many artists think you need massive confidence to do this, but I found the opposite. 

Sharing my imperfect music and owning those imperfections helped me bridge the gap between isolation and expression. 

It took time, with no overnight success, but I followed my instincts to show people: “I want to be a producer. I want to share my art.”

Some loved my enthusiasm; others ignored me. But I refused to be discouraged. 

I was essentially doing digital door-to-door marketing, building a real community and meeting people who supported me along the way. 

Later, as a manager and advisor, I saw this same strategy generate meaningful communities and revenue for other artists.

Sending your music via DM isn’t shameless self-promotion; it’s community building. 

As an artist, you’re a community builder, and this is how you start.

I hope this helps! 2025-04-15 21:15:00 When I starte.. 61 +136% 15 +247%
I’ve done my fair share of courses: personal development programs, creative bootcamps, university lectures, crochet classes (not kidding), pottery classes (also not kidding). 

And one thing they all had in common? 

An orientation.

At the start of any course, class or program, there’s always a moment where someone sits you down and says, “Here’s how this works.”

What to expect. Where to go. What the next steps are.
And that moment, small as it may seem, makes all the difference.

It gives people a sense of familiarity.

It lowers anxiety.
It lets them settle in and feel welcome.

When I joined WiFi Tribe, I realized that this moment exists… but only after you’ve already joined. 

It’s part of the member onboarding. Which is great, but it made me think about everyone who’s not there yet. The ones who are curious, interested, maybe even ready to apply, but still have questions.

What happens after I’m accepted?

How do I actually book a chapter?

Where do I even find them?

This piece of content - How to Book a Chapter - was created for them.

To answer the questions I had myself when I first joined.

To help future members understand the flow.

And most importantly, to make them feel a little more at ease with a decision that could change their lives (because I’ve talked to many members, and that’s what seems to happen).

It’s not complicated, but it matters. When someone is deciding whether or not to join a global membership for bold living, co-live and travel the world with strangers who become close friends, clarity goes a long way.

So if you’re new here, or even just curious, this post is for you.

And if you’ve already joined, maybe send it to someone who hasn’t (but should).

I hope this helps! 2025-04-14 21:15:00 .. 33 +28% 0 -100%

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Tracked since Sep 29, 2025
Updated: Sep 29, 2025
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