Creator Info
Mat Watson · @matwatsoncars
British automotive presenter and journalist known for hosting car review and comparison videos for Carwow, producing hands-on road tests and buying advice across YouTube and social media.
| Creator Info | Value |
|---|---|
| Profession | Automotive Presenter, Journalist, YouTuber |
| Category | Automotive |
| Content Style | Car Reviews, Comparisons, Road Tests, First Drives |
| Primary Audience | Adults 18-44, male-skewed |
| Audience Geography | United Kingdom, Europe, North America |
| Audience Interests | Cars, Performance, Automotive Technology, Buying Guides |
| Brand Associations | Carwow |
Mat Watson’s Influence
Estimated placement costs.
| Placement | Min (USD) | Max (USD) | Avg (USD) | Relative scale |
|---|---|---|---|---|
| Story | $200 | $500 | $400 |
|
| Image Post | $500 | $1K | $800 |
|
| Video/Reel | $1K | $3K | $2K |
|
Mat Watson can charge ~ $400 Story, $800 Image, $2,000 Video.
Pricing Factors
Inputs for price estimates.
Followers
1.4M
Current total
Engagement
3.20%
Average
Avg. Likes
44.7K
per post
Avg. Comments
307
per post
