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![had to hop on this trend 👀👀]()
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2025-09-19 14:44:08
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had to hop on this ..
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6,256 -34%
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26 -81%
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![#ad IKEA x Gustaf Westman is FINALLY here!😍 Let me show you my fav products & how I style them in my flat 💛 ikeauk]()
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2025-09-18 18:11:06
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#ad IKEA x Gustaf W..
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3,923 -59%
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31 -78%
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![a week in my life as a 24 year old founder during launch week shoppastael 🍒🧳☁️
#founder #smallbusiness #smallbusinessowner #packingcubes #pastael]()
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2025-09-17 19:12:51
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a week in my li..
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9,724 +2%
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50 -64%
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![Say hello to Cherry 🍒! Launching Tuesday 16th on Pastael.co.uk. join the waitlist (link in bio) to get early access 🧳 shoppastael #smallbusiness #founder (ad / founder)]()
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2025-09-14 18:15:39
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Say hello to Cherry..
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7,419 -22%
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75 -47%
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![eek come with me to MY NEW OFFICE in London!!! ✨🧳 shoppastael (ad / founder) #officevlog #smallbusiness #pastael]()
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2025-09-11 20:06:28
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eek come with me to ..
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4,938 -48%
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57 -59%
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![pinch me moment! 🥹 #london #smallbusiness #office shoppastael]()
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2025-09-10 15:49:48
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pinch me moment! 🥹 #lo..
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12,179 +28%
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114 -19%
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![Come office hunting with me in London! ✨ #smallbusiness #founder shoppastael (founder of brand)]()
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2025-09-08 23:00:26
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Come office hunting wit..
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8,317 -12%
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42 -70%
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![Come with me to do microneedling for my PIE acne scars ✨💉 #skincare #microneedling #111Harleystreet #skin #skincaretips
📍111harleystofficial (not sponsored)]()
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2025-09-01 23:50:14
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Come with me to d..
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4,677 -51%
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32 -77%
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![a week in my life as a 24 year old founder shoppastael 💛🧳☁️ (photo description below)
Feel like I’ve been running around London all week this week, but I’m having a lot of fun!!
We FINALLY received the restock of our most popular colour, only to sell out in 4 days!!? The support has been insane - and I need to get better at demand planning. I ordered my biggest stock order yet, and hopefully this should help keep our products in stock for longer.
As Pastael is growing, we’re slowly starting to outgrow my small 1 bed London flat. I’ve touring offices, and I think I’ve found one I like. It’s a small 3-person space, but just what we need.
We’re also FINALLY about to launch our new colourway 💓💓 This has been in the works for months. I can’t wait to share how all our product photos and launch promo came out!
#smallbusiness #pastael #pastaelpackingcubes #business #founder #work #weekinmylife]()
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2025-08-30 23:35:37
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..
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27,021 +185%
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89 -37%
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![London this evening 🥹]()
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2025-08-30 02:07:26
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London this evening 🥹
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16,817 +77%
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74 -47%
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![spend a work day with me! ✨ My updated ditl as a 24 year old founder and content creator living in London 💌💌 #dayinmylife #london #workvlog]()
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2025-08-29 22:37:50
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spend a work day ..
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7,223 -24%
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30 -79%
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![GIVEAWAY CLOSED! - winner has been contacted ❤️ Spend a morning w/me in Paris!
I’ve had the best time staying at Hotel_Lancaster_Paris during my solo trip, and I want to give one of you the ability to win a stay here and experience Paris yourself! 🇫🇷
WINNER WILL RECEIVE:
🇫🇷 1 free night at the Lancaster hotel in Paris!
HOW TO ENTER:
⭐ Follow maddieborge on Instagram
⭐ LIKE and SAVE this post
⭐ Comment why you’d like to go to Paris
🚨 Please read: Giveaway will end on the 31st of August at 11:59pm. No purchase is necessary. One winner will be notified via dm from the verified maddieborge account within one week following the end of the giveaway. The giveaway is in no way sponsored, endorsed or associated with Instagram. Good luck! 💛💛
expedia #expedia (ad - room was kindly gifted to me by Hotel Lancaster)]()
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2025-08-25 15:29:38
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..
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7,998 -16%
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2,123 +1,411%
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![Let’s go to the best matcha spot in Paris - and practice ordering in French! 🍵🇫🇷
📍 matchasocialclub]()
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2025-08-24 21:10:21
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Let’s go to..
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6,418 -32%
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48 -66%
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![Going to my favourite ballet flat store in Paris! ✨🥿 #paris #shopping #thingstodo #balletflat #repetto
📍 repettoparis , Opera, Paris]()
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2025-08-24 19:30:45
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Going to my favou..
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8,152 -14%
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42 -70%
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![My DREAM Paris hotel room tour ✨ #ad Use code MADDIE for 5% off when booking this, or any of my other Paris hotel recommendations available on my expedia travel shop (link in bio) 💛
📍 Hotel Lancaster, Paris
*save 5% on select Expedia hotel bookings when you book by January 2026 and travel by January 2027. Terms apply.
#Expediaambassador #paris #parishotel #hotelroomtour #france]()
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2025-08-23 21:42:46
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My DREAM Paris ho..
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3,696 -61%
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35 -75%
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![Travel with me to Paris! 🇫🇷 #solotravel #paris #france]()
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2025-08-22 22:30:05
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Travel with me to P..
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6,204 -35%
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23 -84%
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![I just got to Paris, let’s get matcha together (in French!!🇫🇷)
#solotravel #paris #france #matcha #parismatcha]()
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2025-08-22 19:15:09
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I just got to Par..
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4,822 -49%
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34 -76%
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![#ad Here’s to 3 months of building my small business shoppastael on shopify 💛#shopifypartner]()
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2025-08-20 19:46:30
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#ad Here’s to 3 mont..
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6,464 -32%
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117 -17%
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![strawberry season 🍓]()
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2025-08-19 15:20:54
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strawberry season 🍓
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15,016 +58%
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71 -49%
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![#ad How to dress like a Scandi Girl ✨ Wearing head to toe hm #scandigirl #scandigirloutfit
Outfit article numbers! 🤍
Brown top: 1258821004
White top: 1290575001
Purple jumper: 1242877022
White jumper: 1247926006
Jeans: 1045459060
Bag: 1290237002
Shoes: 1274483002]()
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2025-08-18 18:18:54
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#ad How to dress lik..
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9,258 -2%
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36 -74%
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![We need to speak about Scandinavian pharmacies 😍🇳🇴🇸🇪🇩🇰
Brands mentioned: ✨
lykonorge lykosverige
🇸🇪 marianilastockholm
🇳🇴 faceformulaofficial (my mum helped co-found this brand 16 years ago, but I personally have no affiliation or economic interest in the company)
🇩🇰olehenriksen
🇸🇪heyestrid
🇸🇪 caiacosmetics
🇫🇮 lumene]()
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2025-08-14 15:21:37
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10,316 +9%
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82 -42%
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![actually not scared of ageing bcus this is my mum]()
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2025-08-13 21:22:46
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actually not scared of ag..
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22,837 +141%
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118 -16%
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![Had to hop on this trend 😅]()
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2025-08-13 15:45:16
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Had to hop on this tre..
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9,911 +4%
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44 -69%
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![Come buy my favourite Norwegian snacks w/me! ✨ #norway]()
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2025-08-12 17:39:49
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Come buy my favourite N..
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9,611 +1%
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73 -48%
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![3 tips for a stress-free travel day - while traveling to Norway!✈️ #ad Download your airalocom Discover+ eSIM today & have data from the moment you land in your destination (code MADDIEB3 gives you $3 off! )✨ #traveltips #travel #travelday]()
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2025-08-11 20:53:38
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3 tips for a stress..
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8,056 -15%
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46 -67%
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On average, Maddie Macerly Borge gets 9.5K likes and 140 comments per post. (Historical)
