KATHERINE POWER Instagram Profile Picture

KATHERINE POWER

@katherinepower

Entrepreneur, Founder, CEO, Beauty Entrepreneur
Founder of @merit, @versed, @avaline and @whowhatwear, Partner @greycroftvc Ambassador for @baby2baby
Beauty Skincare Lifestyle Entrepreneurship
Followers
150.5K
Posts
558
Engagement
1.04%
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Top Instagram Posts of KATHERINE POWER

KATHERINE POWER’s Most liked posts from the last 30 uploads.

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Media Stats – Instagram Posts

Recent 30 posts with likes and comments overview.

Media overview
Published Caption Likes Comments
We celebrated Avaline’s collaboration with stellamccartney last night. This limited-edition bottle is now available at www.drinkavaline.com and select specialty retailers. On my face: merit Minimalist in Khaki (to match the spray tan) merit Flush Balm in Archival versed Smoothing Lip Blush in Scene merit Eyeshadow in Glacé versed Liquid Eyeshadow in Vintage Wearing: stellamccartney Slide 3: me giving andycohen my casting notes for The Valley. 2025-07-13 18:47:51 We celebrated Avaline’.. 12,495 +737% 341 +394%
London with financialtimes fthtsi On my face: merit Great Skin Serum merit The Uniform tinted SPF in color 22 merit The Minimalist in Oak and Sandstone merit Flush Balm in Postmodern versed Easy Brow tinted brow gel merit Brow 1990 in taupe merit Solo Shadow in Brun and Midcentury merit Day Glow in Bounce versed Lip Blush in Casual merit Signature Lip liner in Coupé 2025-07-03 23:39:13 London with financialtim.. 505 -66% 39 -43%
We’re thrilled to share that versed will be arriving at ultabeauty stores this week. This next chapter brings a curated selection of our skincare and color cosmetics into a setting where you can now test and swatch the products in person. Every formula is thoughtfully created for sensitive skin, and now you can experience them up close. We’re proud to join the shelves at Ulta while continuing our strong presence at target, giving you even more ways to discover Versed. See you in store. 2025-07-01 19:48:00 We’re thrilled to sha.. 637 -57% 52 -25%
When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more. She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long. Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com. Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast. A huge thank you to my incredible team for making this dream a reality for our customers. 2025-02-18 21:05:27 Whe.. 2,324 +56% 158 +129%
After 2 1/2 years, 200+ rounds, and countless trips to Paris, I am excited to release our first merit fragrance, Retrospect. I created this fragrance with the extraordinary perfumer fannybalparfumeur. Throughout my life, the scents worn by strong women have left lasting impressions—some embodying warmth, others exuding power, and some radiating an indescribable carefree spirit. Retrospect draws inspiration from decades of core memories: the women who inspired me, the carefree moments of youth, and my aspirations for the future. This fragrance reconnects with traditional notes while being reimagined for today. It reminds us that our journeys often circle back to our roots, enriched by new perspectives. No matter where your journey takes you, I hope you discover your own sense of nostalgia in this modern fragrance. I can’t wait to hear what you think. Katherine 2024-10-22 19:20:16 After 2 1/2 years, 20.. 1,806 +21% 107 +55%
Thank you fortunemag fortunempw and emmahinchliffe for having camerondiaz and I speak about building businesses and navigating multiple careers at Fortune’s Most Powerful Women Summit. What a room of incredible people! 2024-10-16 15:56:08 Thank you fortunemag fo.. 705 -53% 47 -32%
Even though merit launched as a color cosmetics brand in 2021, the first product I approved back in 2019 was our Great Skin Serum. It was an idea I had that our PD team brought to life. From there, I couldn’t wait to create the perfect priming moisturizer to go on top of our serum to perfectly prep the face for our Five Minute Morning makeup set or your favorite tinted SPF. I wanted something that held that glowy Great Skin look all day, blurred pores, and created a brightened and tightened look without dehydration. Last week we unveiled Great Skin Priming Moisturizer and I hope you love it as much as I do. It’s rich without creating oily skin. it’s light but hydrates with time-release technology to combat annoying dry patches for those with aging or dry skin like mine. I’m including some unfiltered images (mostly on my bad side!) of my skin while testing the product over the last few years as we perfected the formula. Go to www.meritbeauty.com to get yours now or stop by your nearest sephora and let me know what you think. - Katherine 2024-08-26 20:04:21 Even though merit.. 820 -45% 56 -19%
In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine! 2024-08-06 01:43:12 In the Hamptons for A.. 739 -50% 31 -55%
Psst: you might need the new merit eyebrow pencil. Available now at www.meritbeauty.com and sephora 2024-07-31 00:06:18 Psst: you might need the .. 500 -66% 17 -75%
This is your reminder: you need more merit 2024-04-07 23:15:53 This is your reminder: yo.. 769 -48% 49 -29%
Lipsticks x wine for the launch of merit new Signature Lip Mattes. If you haven’t tried them, you’re missing out. Am I right? 2024-03-26 18:16:59 Lipsticks x wine for .. 1,011 -32% 42 -39%
Out for 🧡 hermes alitaekman carlscrush 2024-03-24 04:50:17 Out for 🧡 hermes alita.. 731 -51% 21 -70%
Don’t forget: all Avaline wines are 20% off right now. Stock up and get free shipping on orders of $150 or more. Your future self will thank you 🥂 2023-11-24 22:47:27 Don’t forget: all Av.. 665 -55% 28 -59%
Virgo season is very busy for a Taurus. Happy birthday, nicolerichie 2023-09-21 23:40:29 Virgo season is very busy.. 1,214 -19% 15 -78%
Most frequently used skincare products ATM… Mother Science Hero Serum: The product this just came out this week. I was lucky enough to try it while they were formulating and I am obsessed. It has a new proprietary ingredient that might rock the skincare world. It’s called Malassezin. They say it’s 10x more powerful than Vitamin C. It dramatically brightens dark spots and made my skin completely even in tone, eliminating most of my redness and sunspots. It also reduces fine lines. I use it at night under moisturizer. motherscience Versed Guards Up Sunscreen: This is the best mineral sunscreen on the market, hands down, period, end of story. Perfect for all skin tones, it leaves zero white cast. It also doesn’t mess up the texture of your skin or make you greasy before applying makeup. versed Merit Great Skin Serum: This is a miracle product and If you don’t already have it you are missing out. It’s the fastest way to look like you have perfect skin, even if you don’t. It’s instant gratification. When we can keep it in stock it is our #1 product at Sephora and when it’s out of stock there are usually more than 10,000 people on the waiting list. I use it in the morning before moisturizer merit Versed Hyaluronic Acid Drops: When I am extra dry or want more glow (lately everyday) I squeeze one drop into my Merit serum and press it in to my face before moisturizer and sunscreen. Sadly, I think we are out of this product right now. versed ReVive Firming Eye Cream: I’ve been using this one for a long time. For my eyes, I see a dramatic difference in hydration and fine lines with this product. reviveskincare Versed Game Over Acne Treatment: I’ve had a couple of breakouts lately and dab this on a soon to be blemish before bed. versed 2023-05-11 23:17:12 Mos.. 661 -56% 46 -33%
I missed international son’s day, but I couldn’t resist a late post to say how much I love this guy. 2023-03-08 21:49:41 I missed internationa.. 1,552 +4% 110 +60%
BIG NEWS: merit now ships to the UK 🇬🇧 thank you for your patience, we are so happy to be there. www.meritbeauty.com 2023-02-23 00:38:43 BIG NEWS: merit now.. 886 -41% 49 -29%
In case you haven’t noticed, we came out with something called Great Skin™ merit and you should try it. Head over to www.meritbeauty.com for instantly hydrated, brightened and tightened glass-like skin. 2022-10-10 23:13:47 In case you haven’t n.. 737 -51% 42 -39%
These messages keep us going versed 🙏🏼 2022-10-08 03:30:02 These messages keep.. 524 -65% 9 -87%
Thank you, incmagazine — on newsstands now 2022-09-27 19:39:33 Thank you, incmagazine .. 1,305 -13% 116 +68%
16 years. Same house, same friends, different wine. 2022-09-25 23:27:28 16 years. Same house, sam.. 917 -39% 22 -68%
Happy hour, but make it avaline. Last night we kicked off Avaline Hours in partnership with hwoodgroup at harrietsrooftop Come join us for wine and frosé (yes, you heard that right). Every Monday - Thursday 5pm - 7pm at Harriet’s at the One Hotel in West Hollywood: 8490 Sunset Blvd. through the end of August. Enjoy your first glass of wine is on us with a two drink minimum. To reserve a table, email reservations@harrietsrooftop.com While you’re in the neighborhood, Avaline is available at Craig’s, Pavillion’s and Ralph’s. 2022-07-26 22:01:59 Happy hour, bu.. 564 -62% 26 -62%
Happy 2nd Birthday, avaline camerondiaz and a big thank you to our incredible team who is building this brand everyday. 2022-07-22 02:49:44 Happy 2nd Birthday, avali.. 3,315 +122% 130 +89%
Paris July 2022 2022-07-16 02:26:43 Paris July 2022 655 -56% 34 -51%
Are we ready to wear red lipstick again? Y or N below💄 2022-06-15 23:51:01 Are we ready to wear r.. 1,268 -15% 137 +99%

On average, KATHERINE POWER gets 1.5K likes and 69 comments per post. (Historical)

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Trends for likes, comments, and caption length from the last 30 posts.

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KATHERINE POWER Instagram Profile Picture

KATHERINE POWER can charge up to $100 USD per Instagram post.

Typical range: $20 – $100 USD
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Tracked since Sep 4, 2025
Updated: Sep 4, 2025
Time Zone: Asia/Kolkata

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