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![When we started Influencer, we had one clear goal in mind: to test the limits and do things differently.
Our first annual InfluencerFest was a continuation of that vision, bringing together creators, brands and platforms to exchange ideas, share insights and shape the future of the creator economy.
Behind every post, comment, like and share is a real person, and at the core it’s human connection that drives real impact.
This day wasn’t just a celebration. It was the beginning of something new✨📱
Who’s joining us?
#influencermarketing #contentcreators #socialmedia #marketingnews #influencer]()
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2025-09-15 17:37:09
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When we starte..
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![The top news, trends and insights driving the creator economy 🤳
This week, we’re seeing creators building communities, brands rethinking their identities, and AI unlocking new ways to create.
From ambardriscoll launching thefangirlnation community platform, to blankstreet revealing its lifestyle-first rebrand, fentybeauty hitting the road with a UK pop-up tour, and AI-powered fashion carousels taking over feeds, each move shows how creators and brands are shaping culture, commerce, and connection✨
What do you think of this week’s trends?🤔
Get the full run down via the link in our bio for exclusive insights from our CEO benwjeffries
#influencermarketing #creatoreconomy #marketingnews #dailyinsights #trends]()
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2025-09-11 19:17:50
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![10 years in, and our first-ever InfluencerFest marked the start of a new chapter✨
From live podcasts to nostalgic challenges, we brought creators, brands, and partners together to celebrate how far we’ve come and what’s ahead.
Stay tuned for what’s to come soon very soon 👀🤗]()
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2025-09-08 21:40:20
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10 years in..
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![tiktok.forbusiness FinServ report is out now AND it’s packed with super helpful insights for brands looking to learn more about how Gen Z are building the future of financial advice on social platforms. 📣
We were particularly proud to collaborate with TikTok on this report showcasing some of our work with monzo Bank.
Download it now - link in bio.]()
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2025-08-28 17:51:00
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![Influencer President Jenny Penich hosted a roundtable in nyc with top brand leaders and creator aprilmbuckles! We shared insights from our latest research, Creator Perspectives, and explored how brands can build deeper, more strategic relationships.
From platform-specific storytelling to emerging trends, authenticity was the common thread. We’re excited to keep the momentum going at our next roundtable! 🍽️]()
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2025-08-22 00:37:33
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![The creator economy is moving fast — and this week’s landscape shows it all 🤳
We’re seeing bold brand collaborations, standout stats, and cultural moments shaping how people shop, connect, and influence.
The breakdown:
✨alix_earle drinkpoppi drops a limited-edition collab at Walmart
✨tresemme launches creator-led pop-ups across the US
✨ burberry brings TikTok talent bemi.omo.oroje into its “Back to the City” campaign
🔥Trend of the Week: taylorswift sparks a wave of viral memes from her feature on newheightshow showcasing how relatability is what keeps conversations alive online.
What sparked conversations for you this week?
Drop it in the comments ⬇️ and tap the link in our bio for the full breakdown + exclusive insights from our CEO benwjeffries
#influencermarketing #creatoreconomy #marketingnews #trends #socialmediamarketing]()
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2025-08-20 19:33:39
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![The top news, trends and insights driving the creator economy🤳
This week, we’re seeing innovative collaborations, platform updates reshaping how communities connect, and creators building brands with long-term impact.
From the launch of the shaymitchell x gap limited-edition beis travel collection, to instagram ‘s new reposts, friends tab and maps and desiperkins skincare brand deziskin making its sephora debut — each move shows how social media continues to shape culture, commerce, and connection.
What do you think of this week’s trends?
Learn more via the link in our bio for exclusive insights from our CEO benwjeffries
#influencermarketing #creatoreconomy #marketingnews #trends]()
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2025-08-14 22:47:27
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![Our very own Jenny Penich moderated an insightful panel during YouTube’s CMO retail summit last week! Alongside Jenny sat three standout creators who are shaping the future of content: Erica Louie, Bobby Solez, & Drew Joiner. The discussion centered around how creators drive community, culture, and connection.]()
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2025-08-13 22:45:44
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Our very own Jenny Peni..
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![What is the future of social media?🤔
From the early YouTube days to building companies that are shaping the creator economy, joe_sugg and caspar_lee have seen it all.
In our latest episode of Voices of Influence, the two sit down and share their perspectives on where they think the industry is headed and how creators can stay ahead in the fast-paced creator economy.
Which do you prefer? Long-form or short-form content? Share with us in the comments below 👇
Full episode now streaming on all podcast platforms🎧
#creatoreconomy #influencermarketing #trends #youtube #contentcreators #socialmediamarketing #podcast]()
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2025-08-12 20:37:34
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![The top news, trends and insights driving the creator economy.
This week we’re seeing new creator-led brand launches, viral celebrity campaigns, and a continued shift in audience preferences, with social media driving purchasing decisions.
From gracebeverley ‘s new product launch for her brand shreddy , to americaneagle ‘s controversial collaboration with sydney_sweeney , and the Nicki Minaj Challenge taking over TikTok - creators and brands continue to push the limits and redefine how they connect with audiences.
Social media is no longer just an app - it’s influencing at scale.
What do you think of the trends this week?
Learn more via the link in our bio to gain exclusive insights from our CEO benwjeffries
#influencermarketing #creatoreconomy #trends #marketingnews]()
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2025-08-07 20:57:54
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![This week, we’re seeing we're seeing some record breaking podcast numbers, and Uber Eats turning a meal deal into a 'Michelin moment' with their pop up sandwich studio.
Get the latest news, trends and insights from Influencer’s CEO Ben Jeffries, delivered to your inbox every week.
🔗 Click the link our bio to stay in the loop.
#CreatorEconomy #MarketingNews]()
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2025-07-21 21:33:05
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![We’re super excited to have been shortlisted for the Marketing Week Awards 2025 for the Best use of Influencers or Creators category for our work with spotify!!!]()
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2025-07-17 18:31:31
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![This week, we’re seeing creators wanting to have a voice in shaping government policy that affects them, and Blake Lively channeling her Serena van der Woodsen.
Get the latest news, trends and insights from Influencer’s CEO benwjeffries, delivered to your inbox every week.
🔗 Click the link in bio to stay in the loop.
#CreatorEconomy #MarketingNews]()
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2025-07-07 20:30:15
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!['What's the point in owning a business, or doing a business, where you're not enjoying your day?'
On our latest episode of 'Voices of Influence', Simon Squibb explains to Caspar Lee what excites him when he meets an entrepreneur who is building a business.
Listen to the full episode on your favourite podcast platforms.]()
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2025-07-01 21:31:34
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![This week, we’re seeing the share of Gen Z'ers who are digital video viewers and Taco Bell partnering with a skating legend.
Get the latest news, trends and insights from Influencer’s CEO Ben Jeffries, delivered to your inbox every week.
🔗 Click the link in bio to stay in the loop.]()
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2025-06-30 21:26:09
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![🤔 Didn’t make it to Cannes last week and want the lowdown?
Hear from our Managing Director, UK, Nik Speller who was on the ground for the week, as he answers all the burning questions.
Favourite moment? The food? Top tips for next year? All and more is revealed!]()
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2025-06-27 16:24:55
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![Get the latest news, trends and insights from Influencer’s CEO benwjeffries , delivered to your inbox every week.
🔗 Click the link in our bio to stay in the loop.
#CreatorEconomy #MarketingNews]()
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2025-06-23 17:30:37
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![Can’t believe our time at cannes_lions is nearly behind us.
Wednesday was our busiest day yet!
We hosted a Creator Perspectives Salon Session at The Marketing Academy villa.
Influencer's President of NA, Jenny Penich, spoke at tiktok’s Couture Connect event, in partnership with sprinklr and Influencer, then blitzed it over to chat to System 1 and WIN.
The 2025 Cannes Lions award ceremony happened (we’re so proud of our CVO caspar_lee for being selected as a judge!), and we ended the biggest day at Cannes with themarketingacademy's 15-year anniversary. Happy Birthday to you.
Congratulations to all the Cannes Lions Awards winners.
I think we need a lie down.]()
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2025-06-19 16:58:34
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![Yesterday, caspar_lee hosted our Cannes Run Club in partnership with themarketingacademy and our friends at thisthat.tt.
Thank you to everyone who participated and took part in our humble 5k to kick off the second day of Cannes.
Trust us, in Cannes heat, 5k is more like 10!]()
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2025-06-18 19:08:06
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![We’ve arrived, and what a way to kick off Cannes.
Our VP of Brand Partnerships, NA, Kellie Matzen, joined tiktok to talk about 'Why Consideration starts with Creators'.
Jenny Penich, President of NA, attended the QRU leadership conference, the team visited the beautiful pinterest and spotify beaches, and we rounded off the day with our partners at snapchat for the perfect cannes_lions launch party.
Here are some first-day pics!]()
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2025-06-17 18:45:06
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![cannes_lions is upon us, and the Influencer team (along with many across the media globe) are getting their suncream and sunnies ready for a week celebrating the biggest media moments of the year.
We’ll be hosting and taking part in lots, including tiktok’s Luxury Panel, themarketingacademy Salon Sessions and womeninspiringnetwork panels across the week.
You can catch the Influencer team there, just drop us a note and come and say hi!
#Cannes2025]()
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2025-06-16 13:01:16
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![🔊Voices of Influence is about people driving change.
From creators and founders to media leaders, trailblazing brands and industry insiders, these voices shape the future. Voices of Influence explores creative risks, pivotal decisions, and career-defining moments.
caspar_lee and benwjeffries welcomed our first guest to the studio: simonsquibb
Simon puts the E in entrepreneur, having built his first business at 15, he has embarked on an incredible journey that now sees him with a community of over 14 million people on social media.
He comes with some BIG (and some would say slightly controversial) views on University alongside some advice on AI, Entrepreneurship and how the creator economy is just getting started.
Click the link in our bio to listen now! 🎧
#CreatorEconomy #InfluencerMarketing]()
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2025-06-12 16:53:08
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🔊Voices of Influenc..
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![Get the latest news, trends and insights from Influencer’s CEO benwjeffries , delivered to your inbox every week.
🔗 Click the link in our bio to stay in the loop.
#CreatorEconomy #MarketingNews]()
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2025-06-09 21:32:07
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Get the latest news,..
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![At our recent Creator Perspectives breakfast, thomasbrag, Creator and Co-Founder of yestheory, shared a powerful reminder: if you're working with a creator, it should be because you trust their vision.
When ideas are given to creators rather than built with them, audiences can tell, and often, the content just doesn’t land. 🎯
#CreatorMarketing #CreatorEconomy]()
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2025-06-05 16:45:26
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![The buzz at SXSW is real!
Our CVO caspar_lee took part in the ‘Who owns your Brand’ panel yesterday at Shoreditch Town Hall, exploring both the threats and opportunities AI driven platforms pose for brands and how to ensure stories remain authentic.
Watch this space for more from Influencer at SXSW.]()
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2025-06-04 20:12:01
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On average, Influencer gets 8 likes and 3 comments per post. (Historical)
