Humans of New York

@humansofny

Photographer, Storyteller, Author
New York City, one story at a time. Created by Brandon Stanton. Dear New York, featuring hundreds of unseen stories, coming in October. Preorder below
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Creator Info

Humans of New York · @humansofny

Profile

Photo storytelling project that shares portraits and personal stories of people in New York and beyond, founded by photographer Brandon Stanton.

Creator Info — Humans of New York
Creator Info Value
Profession Photographer, Storyteller, Author
Category Photography, Storytelling, Social Documentary
Content Style Portraits, Long-form Captions, Interviews, First-person Stories
Primary Audience Adults 18-44, mixed gender
Audience Geography United States (New York focus), Global
Audience Interests Human interest, Photography, Social issues, Personal stories

Humans of New York’s Influence

Estimated placement costs.

Rates
%s’s Influence
Placement Min (USD) Max (USD) Avg (USD) Relative scale
Story $500 $2K $1K
Image Post $2K $3K $3K
Video/Reel $4K $9K $7K

Humans of New York can charge ~ $1,000 Story, $3,000 Image, $7,000 Video.

Pricing Factors

Inputs for price estimates.

KPIs
Followers
12.9M
Current total
Engagement
0.84%
Average
Avg. Likes
106.4K
per post
Avg. Comments
2K
per post

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Tracked since Sep 7, 2025
Updated: Sep 7, 2025
Time Zone: Asia/Kolkata

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