Creator Info
HM · @hm
Swedish multinational fashion retailer offering apparel, accessories and home goods; known for affordable, trend-driven collections, global stores and high-profile designer collaborations.
| Creator Info | Value |
|---|---|
| Profession | Clothing retailer, Fashion brand |
| Category | Fashion, Retail |
| Content Style | Product imagery, Lookbooks, Campaigns, Street style, Sustainability messaging |
| Primary Audience | 16-34, mixed gender |
| Audience Geography | Global, strong in Europe and North America |
| Audience Interests | Affordable fashion, Trends, Designer collaborations, Sustainability |
| Brand Associations | COS, & Other Stories, Monki, Weekday |
HM’s Influence
Estimated placement costs.
| Placement | Min (USD) | Max (USD) | Avg (USD) | Relative scale |
|---|---|---|---|---|
| Story | $30 | $70 | $50 |
|
| Image Post | $60 | $80 | $70 |
|
| Video/Reel | $80 | $100 | $90 |
|
HM can charge ~ $50 Story, $70 Image, $90 Video.
Pricing Factors
Inputs for price estimates.
Followers
38.4M
Current total
Engagement
0.01%
Average
Avg. Likes
4.3K
per post
Avg. Comments
64
per post