Geoff Zimpfer | Mortgage & Real Estate Marketing

@geoffzimpfer

Mortgage professional, Real estate marketing consultant, Speaker
🎙Host | Mortgage Marketing Radio 📕 Author | Disrupt or Die 👨🏻‍🏫 Marketing Nerd 🎰 Las Vegas
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Top Instagram Posts of Geoff Zimpfer Mortgage Real Estate Marketing

Geoff Zimpfer Mortgage Real Estate Marketing’s Most liked posts from the last 30 uploads.

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Media Stats – Instagram Posts

Recent 30 posts with likes and comments overview.

Media overview
Published Caption Likes Comments
What’s there to be optimistic about in 2026? A lot.

✅ Rates will likely come down, bringing borrowers back into the market. But don’t make rates your crutch. More activity only matters if you’re prepared to capture it.

✅ Expect a reality check on AI. Most of the hype will fade, and the winners will be the lenders and vendors who get strategic, solving specific problems instead of chasing shiny objects.

The key: position yourself now to handle the uptick in borrower activity and use tech in ways that actually move the needle.

👉 Loan officers: are you preparing for more activity in 2026, or waiting for rates to “save” you? 2025-10-07 21:10:23 What’s t.. 8 -22% 6 +154%
Speed wins in today’s market. 🏃‍♂️💨

Even with warm referrals, borrowers move faster than ever before. By the time they’re calling you, texting you, or emailing you—they’re ready to go now, not six months from now.

And here’s the truth: if you don’t respond quickly, even just with a short “Got your message, I’ll call you back at X time,” you risk losing that client to someone else.

This market is too competitive to let 10% of your opportunities slip through the cracks.

👉 Loan officers: how fast are you responding to your leads and referrals? 2025-10-06 20:01:35 .. 8 -22% 3 +27%
Most originators don’t struggle to switch hats—it’s not hard, it’s just new.

Too many are still stuck in habits picked up during the boom years of 2020–2021, when loans were falling into their laps. Quick calls. Basic info. No real depth.

But today is different. Volume is down. Competition is up. And yet many originators are still selling like it’s 2021.

The opportunity now is to shift from order-taker to trusted advisor. To slow down, go deeper, and actually serve the client beyond just the basics.

👉 Loan officers: are you still selling like it’s the boom years, or have you adapted? 2025-10-03 15:32:48 Most ori.. 4 -61% 1 -58%
Here’s the problem most lenders overlook: marketing and sales are often out of sync.

Sales is out there trying to shift the borrower conversation away from rates and fees toward life goals, needs, and real solutions. But if your marketing is still transactional, still promoting “lowest rates” and “fast approvals,” you’re sending mixed signals.

That disconnect costs trust—with borrowers and with referral partners.

The win comes when marketing and sales align. Same message. Same story. Same focus on the borrower’s bigger picture. That’s when conversion, loyalty, and referrals all increase.

👉 Are your marketing and sales teams speaking the same language? 2025-10-02 19:51:12 Here.. 3 -71% 1 -58%
Most mortgage professionals think their biggest challenge is affordability or inventory. 

But the real problem might be your sales process. In my latest episode of Mortgage Marketing Radio, I sit down with jakebvermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it’s 2021… and how that's destroying trust, conversion rates, and long-term loyalty.

Podcast link in my profile. ⬆️ 2025-09-30 21:54:55 Most mortgage pro.. 3 -71% 0 -100%
Are you tired of chasing agents and coffee meetings that go nowhere?

How do you go from vendor to partner?

Solve problems.

Build a one-to-many agent attraction machine. Stop selling, start helping. 2025-09-25 20:51:16 Are you tired of chasing .. 17 +65% 3 +27%
𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗯𝘂𝘆𝗲𝗿𝘀 𝘀𝘁𝗼𝗽 𝗚𝗼𝗼𝗴𝗹𝗶𝗻𝗴…𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗮𝘀𝗸𝗶𝗻𝗴 𝗔𝗜 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗿𝘁𝗴𝗮𝗴𝗲?

Most Loan Officers + Realtors still lean on traditional methods for leads.

But buyers are shifting fast → turning to AI tools like ChatGPT instead of Google.

Here’s what Neil Patel  neilkpatel told Tom Ferry:

“That tiny bit of AI search traffic could represent 50% of your transactions.”

Why? 

Because the intent behind AI search is sky-high. A handful of searches can drive serious closings.

I dive into this with Tom Ferry on the podcast.

We break down what GEO vs SEO really means for mortgage + real estate pros.

🎧 Link in bio 2025-09-17 21:41:06 .. 6 -42% 0 -100%
I’ll be at Sales Mastery 2025 and I want YOU to join me!

Big News: Every ticket now includes a FREE bonus ticket for a limited time. Perfect excuse to bring a friend and join the action.

Don’t wait, get your ticket here: 

https://www/SalesMasteryEvent.com 

Use my code: ZIMPFER 2025-09-10 21:31:20 I’ll be at Sales Mast.. 20 +94% 2 -15%
𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 #𝟭 𝗿𝗲𝗮𝘀𝗼𝗻 𝗺𝗼𝘀𝘁 𝗟𝗼𝗮𝗻 𝗢𝗳𝗳𝗶𝗰𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗥𝗲𝗮𝗹𝘁𝗼𝗿 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀?

After surveying hundreds of LO's across the country, here's what the data says. They simply aren't having enough conversations with Realtors.

Imagine a billboard in your local town with your headshot on it. Every single agent drives past that billboard every day.

How many Realtors would recognize your face?

The referrals you want are on the other side of your reach and reputation. You've got to become well-known.

What's the best way to scale your reach and reputation with local Realtors?

Classes & workshops.

We've been helping LO's do this for a decade.

Tom Ferry  and I go deeper on how to do classes the right way. 

Check out the latest episode of Mortgage Marketing Radio for the full breakdown. 2025-09-08 22:01:06 .. 9 -13% 1 -58%
𝗘𝗴𝗼 𝘃𝘀. 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀: 𝗪𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗶𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?

Ego says: “At this point in my career, I shouldn’t have to make those calls.”

Ego is resistance. It whispers fear and excuses while opportunities pass you by. 

In today’s market, that is a fast path to fading away from relevance and results.

The way forward is simple. Do the work.

Catch the full conversation with Tom Ferry on the Mortgage Marketing Radio podcast. 2025-09-06 04:16:14 .. 7 -32% 4 +69%
This market will break you… or build you. 

That’s one truth Tom Ferry shared on Mortgage Marketing Radio podcast.

Right now:

– > Calls go unanswered
– > Referrals are harder to get
– > We’re working 4x harder for less

But here’s the thing. Every “no,” every setback, every tough season… it shapes you. You don’t get wisdom from easy wins.

Your choice: let this market break you, or let it build you.

What’s the “hard” you’re choosing to embrace in your business? 

🎧 Full convo podcast link with Tom in bio. 2025-09-03 21:32:57 .. 12 +16% 3 +27%
5 Mortgage Apps from ONE TikTok Live?!

homeloansuperhero Paul Parsons joined us on the Mortgage Marketing Radio Podcast and dropped THIS gem.

He and his realtor partner go live on TikTok for just 1 hour a week…

And they walk away with 3–5 mortgage applications every time. Just answering questions LIVE.

Want to hear the full convo?

Hit the link in bio to catch the full episode on the podcast. 🎙️ 2025-08-31 23:50:57 5 Mortgage Apps .. 5 -52% 1 -58%
🎙️New episode drops next week!

I sat down with Tom Ferry  to talk about how loan officers can stop being seen as a commodity and start becoming the most valued partner for their local real estate agents.

Full conversation on the Marketing Radio podcast dropping next week 🎙️.

Make sure you’re subscribed so you don’t miss it. 2025-08-28 20:57:20 🎙️New episo.. 18 +74% 1 -58%
“Is there even that much business out there?”

That’s what people say when they’re not willing to adapt. homeloansuperhero is closing 20-30 + loans in THIS market.

Roughly 70% of Paul’s business is currently coming from first-time buyers. Half of those are using state-run bond programs. 

He's also getting closed loans from TikTok livestreamed homebuyer classes!

🎙️ This is a must-listen for any LO, broker, or real estate pro who's ready to do the work and grab market share.

Full episode out now. 2025-08-21 03:52:40 “Is there .. 16 +55% 7 +197%
From Zero Realtor Contacts to Referrals in Just Months

Greg moved to a new market knowing ZERO realtors. 

Fast forward a few months after joining myAgent Classes Community...

Realtors now take his calls
They respond to his emails
They're actively sending him referrals

He's built relationships that generate consistent business.

He stopped chasing individual agents and started using our proven one-to-many system to scale his reach.

No more:

Awkward coffee meetings that go nowhere
Cold calling agents who don't want to talk
Paying for leads

Instead: A leveraged approach that positions YOU as the go-to lender agents want to work with.

Greg's biggest regret? Not starting this 18 years ago. 2025-08-11 03:33:28 From Zero Realtor Contact.. 5 -52% 1 -58%
You’re not struggling because of the market. You’re struggling because no one knows you.

Arjun Dhingra, Mortgage Consultant said it best on this week’s episode of Mortgage Marketing Radio:

“Best known beats best—every single time.”

The agents and LOs winning right now?

They’ve built attention. They’ve built brand.

And that brand brings them business.

If you're tired of losing to less skilled competitors, this episode is your wake-up call.

🎙 Full episode now live. Comment 2025-08-06 22:05:57 You’re.. 6 -42% 0 -100%
YOU are the brand!

My conversation with arjunmortgage on the podcast this week is 🔥!

Now is the time to become the trusted source of news in your market.

Arjun is doing it and scaling his audience and attracting his ideal clients.

Get his playbook. Listen to the pod. Link in bio. 2025-08-03 00:05:15 YOU are the brand! My.. 8 -22% 4 +69%
Are you creating content that actually gets you clients?

I saw a post the other day.

* Tons of likes.
* Great hook.
* Super polished.

But I had no idea what the person actually did.

So I clicked their profile. Still unclear.

* No clear offer.
* No positioning.
* Just more content trying to go viral.

I talked about this in depth with bermanmediasocial on the podcast.

If that hit a nerve, the full episode link is in my bio. 2025-07-28 22:03:55 Are you creating content .. 8 -22% 1 -58%
The ONE daily habit that will completely transform your business.

bermanmediasocial dropped this truth bomb on the latest Mortgage Marketing Radio episode:

2025-07-23 19:12:57 The ONE da.. 8 -22% 1 -58%
Everyone’s obsessed with “7-second hooks” and “secret viral formulas”… but grabbing attention is only the first step. If you stop there, you might rack up views but land zero clients.

In my latest podcast episode with bermanmediasocial, we expose why most people get stuck in the “hook trap” and exactly what to do after you’ve got their attention.

🎙️ Want the full breakdown? 

Comment POD below or hit the link in our bio to catch the latest episode of Mortgage Marketing Radio. 2025-07-21 22:55:28 Ev.. 6 -42% 0 -100%
Tired of agents ghosting your calls? 👻

You leave 20 voicemails a week... crickets 🦗

Your emails disappear into the black hole of 2025-07-08 01:21:31 Tired .. 12 +16% 3 +27%
Ever freeze the moment you hit “record,” worried you’ll look awkward?

neeldhingra nails it on the latest podcast episode: 2025-07-01 22:37:05 .. 28 +171% 4 +69%
💍 25 years ago today we both said “I do.”

“Two are better than one… If either falls down, one can help the other up.” (Ecclesiastes 4:9-10)

That’s us. We’ve lifted each other up in every season. Sometimes with tears, sometimes with laughter, but always with love.

You are my answered prayer.
My partner.
My greatest gift from God.

Here’s to the next 25, walking hand in hand, heart to heart, and always with Him at the center. 2025-07-01 21:34:27 💍 25 y.. 21 +103% 8 +239%
Your follower count doesn't matter. It's all about the quality of your content.

In my latest chat with neelhome, we dive into how content marketing and personal branding have evolved in the last five years since our last conversation.

Here’s what you’ll learn:

1️⃣ Why obsessing over numbers is holding you back
2️⃣ The ONE ingredient every standout creator needs
3️⃣ How to build a personal brand that feeds your business

Tap the link in bio to listen to the full episode. 🎧 2025-07-01 01:25:58 Your f.. 20 +94% 4 +69%
How do you know your ideas are any good?

Try the Walt Disney framework for getting creative and testing ideas. 2025-06-25 01:36:46 How do you know your idea.. 0 -100% 0 -100%

On average, Geoff Zimpfer Mortgage Real Estate Marketing gets 10 likes and 2 comments per post. (Historical)

Post Stats Chart

Trends for likes, comments, and caption length from the last 30 posts.

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Geoff Zimpfer | Mortgage & Real Estate Marketing Instagram Profile Picture

Geoff Zimpfer Mortgage Real Estate Marketing can charge up to $1 USD per Instagram post.

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Tracked since Oct 10, 2025
Updated: Oct 10, 2025
Time Zone: Asia/Kolkata

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