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Time Until | Date | Followers | Posts | Growth |
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Live | 1,026,355 | 9,989 | — | |
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Architectural Digest India has an Instagram engagement rate of 0.21%
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Architectural Digest India can charge up to $80 USD per Instagram post.
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Architectural Digest India (@archdigestindia) — 1M FollowersEngagement: 0.21% · Avg. Likes: 2.2K · Avg. Comments: 16
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- If earthy neutrals have been feeling overdone in design lately, this Bengaluru duplex by Sabyasachi Routray and Anisha Menon of ma+rs (maplusrs) proves that they are anything but predictable. “A key part of our design approach is to create a quiet and changeable backdrop for living, not just a static display,” begins Routray. The design thus was curated as a serene, blank canvas upon which the homeowners—a family of four humans and two cats—layered their own colourful life and personality through warm, muted tones. But this canvas was rather unusual, for the homeowners intended to convert two separate 3BHK apartments into a sprawling, cohesive duplex. This meant a full-scale renovation with extensive spatial reorganization, beginning of course, with physically bridging the two floors. A custom-designed staircase becomes the central focus, almost akin to a work of art. The sleek, metal structure in a calming sage green brings to mind industrial efficiency, with the wooden treads adding an organic warmth. But it’s the striking stone column featuring delicate Indian carvings that elevates the insertion, for it captures the heart of the design language—to bridge a modern aesthetic with a subtle ode to Indian traditions. Explore the home at the link in bio Photography: arjunkrishna.in Words: alisha___lad
- Six months ago, Chiki Doshi (mahendra_doshi_est_1974) rang up Elsie Nanji (elsienanji) with a germ of an idea that he’d been mulling over. “I’ve been collecting so much through the decades—from furniture and sculptures to ceramics and objets d’art—I felt like putting this intricately vast collection of pieces out there for the world to see…in a unique way. And I personally love lamps—I always have, you’ll never see overhead lights in my home. So, I wondered if we could play around with both these loves,” he relates. He points out that Nanji is known to go against the norm “with no formula in mind, just playing with instinct.” What began as a call for bouncing off ideas soon turned to the duo putting together a show titled Echoes in Light. From salvaged stone pillars and temple figurines to Chinese ceramics—over 150 artefacts spanning various eras and design movements have been reborn as luminous, one-of-a-kind lamps—each one topped with a statement shade that adds a bold, contemporary layer to its storied past. And often, the shade rivals the antique below it: think vintage brocade meticulously pleated, hand-painted fabrics stretched into elegant forms, even sheer mesh that casts patterned shadows. Each shade was meticulously crafted by expert artisans in Pune and Delhi, ensuring that every finish, fold, and stitch honours the antique beneath it. Together, Doshi and Nanji have built stories—layering the old with the unexpected, shaping pieces from the past for a contemporary eye. “If it holds meaning,” Nanji muses, holding up a vintage rotary telephone, “a piece of history can belong in any home today. It just needs to be seen in the right light.” Read more at the link in bio Photography: ashishved_photography Words: eladas
- A cascading wall wrapped around a column, sculptural shelves adorned with rich Indian handicrafts and a deep red dome in the middle of it all—designer Masaba Gupta’s (houseofmasaba) newest store is a sanctuary of high design with its soft curves and gentle slopes in moody tones. Unlike the pristine whites that have defined the brand’s outposts so far, shades of terracotta and earth dominate the bridal store as an immersive spatial experience. Located in Delhi’s favourite design hub, the historic district of Mehrauli, the 3,000-square-foot flagship replicates the fluidity, volume, and the ebb and flow of fabric, the very foundation of the brand, with curvilinear volume and sculptural form. “One of the briefs I received from Masaba Gupta was to create different sections within the space which can be used for different purposes,” says Sanchit Arora, principal architect at Renesa Architecture Design Interiors Studio (renesa.architects) and the designer of the store. “So we took elements of the existing structure—a 70-year-old crafts emporium—and repurposed them to carve out trial rooms, display areas and waiting lounges.” The idea, says Arora, was to create a sanctum-like atmosphere that is equally meditative and luxurious, and also reflects Gupta’s bold and individualistic brand language. “It was easy to erect straight walls but I wanted to bring in depth and drama that aligns with the brand’s language.” And so, Arora started by bringing in sculptural elements—circular pillars, cascading partitions, meandering walkways and three-dimensional domes—that not just create breaks and pauses but also engage the eye. Photography: avesh.gaur Words: thatgirlinmuddyboots