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![👎 Sustainability gatekeeping is real, and it’s killing innovation!
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😔 The ugly truth is some of the most groundbreaking sustainable packaging is currently being gatekept
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🚫 It’s not the innovators holding back, it’s big brands buying exclusivity
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🔒Essentially locking out every other brand, especially the indie brands trying to access sustainable packaging
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💸 For the big brands, it’s a flex - a way to differentiate themselves from competitors
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😒 But it comes at a cost and keeps smaller brands continuing to be priced out of sustainable innovation
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👉 Because at the end of the day, the MORE brands that adopt a sustainable package design or material, the more cost effective it is for the entire industry AND the more price point accessible sustainability becomes for consumers
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#beautypackaging #cosmeticpackaging #viralbeauty #sustainablebeauty #makeuppackaging #cosmeticindustry #sustainablepackaging]()
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2025-10-04 07:46:48
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![🤷♀️ Someone had to say it...
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🌍 Brands love to roll out refill systems because they think it makes them look more sustainable in the eyes of consumers
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🚨 But here’s the problem - a lot of refillable packaging actually creates more waste than standard single use packaging
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👉For example, bottle-in-a-bottle refill systems require consumers to purchase a fancy keepsake component once, then swap in refill pods or cartridges when they need to replenish
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😒 Which sounds more sustainable on paper, but unless a product has insanely high repurchase rate, most consumers drop off after a few refills....
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#️⃣ Meaning they never reach the refill quantity needed to]()
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2025-09-30 07:45:32
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![⚠️🚨Scam alert...
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♻️So many brands are focused on ensuring their packaging is made from recyclable materials...
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🫠Which is well intentioned, however recycling (especially here in the US!) is far more complicated
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🔍So often they overlook one packaging details that impact recyclability - such as black plastic
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👉When black plastic enters sorting/recycling facilities, the infrared technology used to identify and sort the different plastics cannot]()
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2025-09-24 07:01:36
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![👀Let's talk about soy-based inks...
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🌱Soy-based inks are often touted as the greener choice for unit cartons because they reduce volatile organic compounds and are partially bio-based
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🏭And while it’s true they reduce reliance on fossil fuels, the farming, refining, and processing of soy oil is energy-intensive
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👉Meaning soy inks often have a higher carbon footprint than traditional inks
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💁♀️And that’s the bigger point - the sustainability of a unit carton isn’t just about whether the paperboard can be recycled
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💡It’s also about how the raw materials are processed, how the inks and coatings are manufactured, and even how those cartons are shipped and distributed
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🌎Remember, sustainability buzzwords are only a small part of the story...The big picture is what really matters when assessing environmental impact!
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#beautypackaging #cosmeticpackaging #unitcartons #beautyproducts #beautyindustry #sustainablebeauty #sustainablepackaging]()
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2025-09-22 09:02:36
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![👀👉 Did you know....
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🧴Drop testing is actually a real part of cosmetic packaging development?
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🤭 Brands literally drop products from different heights, angles and surfaces to see what survives before launch
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😊 So when your serum or compact doesn’t break after hitting the bathroom floor, it’s not luck...it’s engineering
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🤔 But what about when a product shatters during drop testing?
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🤷♀️Well, it still might launch, as some components like glass jars and bottles are just inherently more prone to breakage
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👉 However, sometimes brands will add additional protection for the product, such as a thicker unit carton board or liner
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🤦♀️ I’m super clumsy, so I always think about this part of testing
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💭What’s the last product you dropped… and did it survive?😂
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#beautypackaging #cosmeticpackaging #beautyindustry #viralbeauty #cosmeticindustry #skincarepackaging]()
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2025-09-10 07:39:24
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![🤯 The most exciting sustainability breakthrough in beauty packaging...and it feels like no one is talking about it
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🤩 Meet PHA - yes, it’s technically a plastic, but a very different kind
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🚫 Traditional plastics are fossil fuel based and rarely recycled
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🌱 But PHA is a family of bio-resins made from renewable feedstocks, like algae and seaweed (no fossil fuels!)
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🌿 Even better, it’s compostable in industrial conditions, which eliminates its reliance on end of life recycling (which as we know, often falls short!)
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👀 Now there's still work that needs to be done behind the scenes before PHA can start replacing traditional plastics on a large scale...
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🙌 But the potential of PHA is absolutely massive!
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✨ If you’re a beauty brand curious about PHA, let’s talk!
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📧 Shoot me a message at allison@3ebeautyconsulting.com
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#sustainableskincare #sustainablebeauty #beautypackaging #cosmeticindustry #cosmeticpackaging #makeuppackaging #beautyinnovation]()
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2025-09-01 08:49:45
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![👀 Clarins Double Serum looks like a LOT of packaging...because it is!
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👉 But there’s a reason
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✌️ This bottle actually holds two serums (one water-based, one oil-based) kept in separate chambers
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💡Clarins developed this with Aptar, one of the top pump suppliers in the world, and together they created a patented dual-chamber system
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👨🏭👩🏭 It’s brilliant engineering, but it’s also basically two bottles in one - so a LOT of plastic
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🧠 This is where my packaging brain goes - how can we make this package more sustainable?
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♻️ To be clear, Clarins uses recycled content in the PET parts of this component innovation (which is good👍)
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😬 But regardless, that's a lot of plastic...
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💄 When I consult with brands on their product packaging and sustainability strategy, we focus heavily on balancing innovation, measurable sustainability, formula efficacy and consumer experience...
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💁♀️ Which as you can tell from the Double Serum example, is often no easy task!
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💗Thank you chloemorello for asking for a review on this package!
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#beautypackaging #cosmeticindustry #cosmeticpackaging #beautyindustry #sustainableskincare #sustainablebeauty #skincarepackaging]()
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2025-08-27 09:56:42
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![👀 Brands - you’ve got to read the room...
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🫠 Louis Vuitton just launched a $160 refillable lipstick, and in this economy, it's giving out of touch
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🤨 It's noticeably more expensive (by nearly 3 times!!) than competing luxury brands, like Prada and Gucci...causing even luxury beauty lovers to raise an eyebrow
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💄 Yes, this component is premium - we're talking an aluminum shell, brass detailing, magnetic closure, and refillable engineering
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🤯 Since LV produces all their cosmetic packaging in Europe, we can estimate this component costs around $10–$16...which is incredibly expensive for cosmetic packaging
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👉 However, it's not the premium packaging driving the retail price, its the perception and positioning
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💰 And unfortunately for LV, in this economy and especially amongst young consumers, this lipsticks price tag is being perceived as nothing more than a logo tax
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💄 Beauty brands, if you're going to invest in premium packaging and luxury market positioning, you have to tie that premium price tag to a bigger purpose
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🌎 Sustainability, social impact, or real innovation are what make a high price feel justified, not just the logo
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#luxurybeauty #cosmeticpackaging #beautyindustry #viralbeauty #sustainablepackaging #beautypackaging #lipstick #beautymanufacturing]()
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2025-08-24 01:24:19
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![👀 The FDA isn’t playing with whipped sunscreens...
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🛑 Warning letters went out to Vacation, Supergoop and others because whipped mousse sunscreens are not an FDA-approved dosage form under the OTC monograph
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🧴 However, the fluffy mousse-like texture isn't created by the formula as much as it is by the packaging!
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👉The pressurized metal canister and valve system is what creates the unique whipped texture - without it, you’d just have a standard cream
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🤯 That means packaging isn’t just a container here, it’s actively transforming the product into a dosage form the FDA doesn’t recognize!
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🫠 In the beauty industry’s rush for novelty and virality, regulation often gets sidelined, despite their vital importance
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💡This is also why it's so important to understand the full impact your packaging has on your product- it's so much more than a vessel, it impacts costs, shapes consumer perception, and in this case, determines FDA compliance
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#whippedsunscreen #vacationsunscreen #beautypackaging #cosmeticpackaging #sunscreen #beautynews #spf #sunscreenalways]()
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2025-08-19 06:27:17
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![🫠🫠🫠 This is so frustrating....
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✋️A growing number of US recycling facilities are no longer accepting glass
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🛑 For years, beauty brands have switched from plastic to glass, thinking it’s the more sustainable choice
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📍 But in some counties/cities, including those in Virginia, Arizona, Washington, Georgia and Pennsylvania, glass has been BANNED from curbside recycling....
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❓️Why?? There's multiple reasons, however they all boil down to glass not being considered profitable for some facilities, despite it being infinitely recyclable
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🔄 If glass isn’t recycled at end of life, we lose material circularity, and that glass jar or bottle ends up going to a landfill with the rest of the packaging
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♻️ In this case, beauty brands and beauty consumers are trying to reduce our environmental footprint
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‼️But without the systems and infrastructure (like recycling facilities) to support it, our intentions and actions never translate into real environmental impact
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare #packagingtrends #beautytrends# #beautyrecycling]()
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2025-08-11 10:10:58
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![👉 Sustainability is not just for the rich...
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👀And yet somehow, the beauty industry keeps selling it like it is
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😔When did sustainability stop being about real-world environmental impact, and start being a luxury lifestyle only the elite can afford?
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🫠Here’s the irony:
Sustainability is being positioned as a luxury,
when in reality, it’s the wealthiest people and corporations who generate the most waste
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👉On the flip side, communities considered low-income tend to waste far less
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🌎 Because here’s the thing, waste isn’t just an environmental issue, it's an economic one
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💰If you have a fixed budget, you don’t have the privilege to waste ... not economically, and often not environmentally either.
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💲Look, I get that sustainable innovation can come at a cost
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🤷♀️But so much of what we call “sustainable beauty” today is an aspirational image, not a genuine impact
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-08-04 09:24:27
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![😳💰$300,000 down the drain...
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🔍 Let’s learn from Brand]()
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2025-07-28 06:03:58
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![Consumers are getting suspicious 👀
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🔍 Between rising inflation and the economic recession, US consumers are becoming more and more astute when it comes to assessing the value of their favorite beauty products
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🤨 And one thing they've been discovering is that their favorite beauty products don’t actually contain as much product as they thought.
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👉 Why, you ask? Packaging size impression.
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🫠 Packaging size impression refers to when a package is designed in a way that makes you think you’re getting more bang for your buck....when really you're just getting more packaging
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🤓 Which is why it's so important to always read the fill size, and not base the value or amount of product based off the size of the component
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💭 But I want to hear from you! As a beauty consumers, do you mind oversized packaging, or does it feel a little bit dishonest?
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-07-25 08:31:15
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![👀 No really, THOUSANDS 💰💰💰
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💄That little colored lipstick base? It’s not decorative packaging, it’s the actual lipstick formula, filled into a separate cavity at the bottom of the bullet
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🤔 Why place product there?
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🧪 Because color matching plastic components to every lipstick shade means:
• Separate plastic color batches
• Separate machine setups
• Smaller production runs
= Higher costs per unit
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⚙️ When you standardize your lipstick component (same black or neutral pack across all shades) you gain flexibility
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📈 If your red lipstick is flying off shelves, and your pink one’s dragging? No problem - you’re not locked into unused color-matched inventory!
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👉 Plus, showing the real formula through the base swatch gives customers a more accurate preview than colored plastic ever could
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📦 Packaging isn’t just how your product looks on shelf. It’s how your brand scales profitably....or not 🤷♀️
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare #packagingtrends #beautytrends#]()
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2025-07-22 08:34:13
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![She’s a business owner… 👀💅
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For almost 2 years, I’ve been quietly consulting for select beauty brands on packaging development, global sourcing and sustainability strategy
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But the consulting work has grown, and so has the demand
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Which is why I’m thrilled to officially introduce 3E Beauty Consulting
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What started as a side passion project has evolved into a growing business
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And thanks to an expanded team, we now have the bandwidth to support more brands at various stages of growth
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If you're building a beauty brand and need expert guidance on:
🧴 Packaging that performs - visually, functionally, and sustainably
🌎 Global sourcing strategy and tariff insight
🌱 Sustainability strategy and storytelling backed by real consumer insights
💰 Navigating MOQs and cost efficiencies without compromising your vision
👉 Avoiding costly missteps in today’s shifting global trade landscape
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I bring 360° industry insight and hands-on experience to help you make smart, strategic packaging decisions that actually work - for your brand, your customers and your bottom line
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📩 Ready to get started? Reach out at allison@3ebeautyconsulting.com
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📸 soireeinthefoyer
#beautypackaging #sustainablebeauty #cosmeticpackaging #packaging #beautyindustry #cosmeticindustry #skincarepackaging]()
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2025-07-14 23:28:14
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![🥲🥲🥲 I'm so bored I could cry...
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🥱Minimalism has the beauty industry in a chokehold...and as such, beauty packaging has been pretty boring lately
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☺️ But not all hope is lost!
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💥Some brands are still out here being bold, innovative and actually launching exciting packaging
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👉Here are a few of my favorite brands that are departing from the monopoly of minimalism
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😍 First, we have Mienne which has the most beautiful bodycare packaging I've ever seen, (but I might be a bit biased🤭)
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🫶 From their beautiful asymmetrical glass bottles to their
gorgeous hammered metal caps, their packaging feels more like miniature sculptures than components
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❤️ Next, Tilt Beauty is prioritizing unique packaging accessibility and sustainability with their easy to use and grip mascara and lip balms...all of which come with refills!
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✅️They really check all the boxes for me!
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💄Next, we have Aora, a Mexican makeup brand that is plastic free and uses aluminum packaging
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🤩Aluminum is not only infinitely recyclable, but also feels incredibly premium - especially their refillable eyeshadow palette!
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💭🤔Let me know your thoughts- do you prefer brands launch minimalistic packaging or take bold risks with their packaging??
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Brands mentioned: mienne tiltbeauty
aoramakeup
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare #packagingtrends #beautytrends#]()
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2025-07-10 09:00:18
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![👉 Let me be clear...including Braille on packaging is a GREAT first step towards making packaging more accessible
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👀 However, the inclusion of Braille, well intentioned as it may be, may not be as inclusive to the blind and visually impaired community as brands would've anticipated
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🤔 Why!????
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Well the harsh truth is only about 10% of the blind and visually impaired community actually reads Braille
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💡Instead of Braille, tactile symbols (think raised shapes or textures, like thecyr.u.s.system ) could be far more effective, as they’re easier to recognize and don’t require Braille literacy to use
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👥 Let this be a reminder that real inclusion starts with actually engaging the community you're trying to serve
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare #inclusivebeauty #accessiblebeauty #beautyinclusivity]()
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2025-07-07 06:13:04
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![😳🤯 Biggest orifice.. ever???
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👀 I first saw this cleanser tube on skin.ken 's page, and couldn't help but notice the extremely oversized orifice
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🤯 It’s so big, it’s not even on my standard orifice ruler
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👉 Now, different formulas need different orifice sizes, with runny ones needing a smaller opening, and thicker ones need a bigger one
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😠 And selecting the WRONG orifice size for a product formula can result in a lot of frustration
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🤏 Too small and not enough product will dispense
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❗️Too big and product will pour out with little to no tube pressure
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🤭 However, without trying this cleanser I can already tell it's gonna be thick, creamy and full-bodied
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🤔 Why???
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🍦 Because this tube orifice is built like it’s serving soft-serve ice cream 😂😂😂
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-06-30 03:57:42
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![🇺🇸😬 America has a consumption addiction
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📈 It’s no coincidence that disposable packaging, especially plastic, skyrocketed during the post-war consumption boom of the 50s
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⛽️ In many way, packaging didn't just keep up with this culture shift...it fueled it!
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🗑 The easier something is to throw away, the more we're encouraged to buy...
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🔁 And culturally, we’re still stuck in that loop
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🫠 Culture has evolved in so many ways since the 1950s (THANK GOD!) yet our obsession with more has only seems to intensify
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💁♀️ If we want REAL sustainability, we don’t just need better packaging...we need a better relationship with consumption itself
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-06-24 08:30:30
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![🌎 Sustainability isn't just about saving trees or protecting coral reefs
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🫂 At its core, true sustainability is about protecting people, especially those most vulnerable to environmental, political and economic instability.
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And in the cosmetics industry, that means asking:
1️⃣ Who’s manufacturing your glass bottles?
2️⃣ Who's mining for bauxite (which is turned into aluminum)?
3️⃣ Who’s working in the fields harvesting your natural ingredients?
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👉 Because the answer is most often marginalized communities in developing countries
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‼️ These are people whose lives are already at risk from climate collapse, political upheaval and global exploitation
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🛑 We can't keep talking about sustainability just in terms of packaging materials and carbon emissions...we need to talk about human rights
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If you're passionate about the intersection of beauty, sustainability and human rights, you HAVE to follow my friend Maggie source_beauty_legal - she helps brands audit their supply chains to ensure they are maintaining their environmental and social responsibilities ♥️♥️♥️
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-06-21 06:05:35
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![👀😂 We gotta talk about this packaging fail...
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😳 This users lip balm squeezed out the WRONG END...
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🤔 But why?
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🤓 Well, it likely is due to poor tube crimping
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👉Once tubes are filled with product, they are sealed and crimped shut
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🔥 Manufacturers do this using heat, force or both to create an airtight seal that keeps the product inside and prevents leaks
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😬 But in this case, it looks like the tube crimping was defective leading to the formula squeezing out when pressure was applied to the tube
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #makeuppackaging #cosmeticpackaging #viralbeauty #beautyindustry #beautyproducts]()
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2025-06-19 11:55:11
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2025-06-15 05:47:15
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![🫠🫠🫠 I can't...
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👀 I’m sure you’ve noticed that beauty PR boxes keep getting bigger and bigger
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🤨 A teeny tiny product now arrives in a box the size of a suitcase, just for that ‘viral’ unboxing moment
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🗑But most of that packaging ends up in the landfill, because they’re stuffed with plastic inserts and foam that can’t be properly recycled
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🙄 I’m sick of brands chasing shock value with no substance
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🧪 Shock us with your innovation
🫂 Shock us with your your social responsibility
🌎 Shock is with your environmental stewardship
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-06-14 00:49:13
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![🫠 Beauty is in it's copy + paste era...
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🙄 The same launches, same packaging, same marketing campaigns...everything is starting to look the same
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👀 Why? Well let's review the past 5 years...
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📈The beauty industry has seen a worldwide pandemic, rising inflation, economic recession, political shifts and now an ongoing trade tariff situation
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💰All of this has impacted how consumers and brands spend money...
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💲With so much uncertainty right now, most brands are holding tight to their money
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💸And the reality is, innovation takes time, energy and MONEY...lots of it
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💁♀️So in uncertain economic times, what do brands do? They replicate. Because replication is easier, faster and cheaper than true innovation and originality
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🫠We’re seeing it everywhere - copycat formulas, identical packaging, lookalike marketing campaigns that all blur together on your feed
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😳It’s not just about avoiding risk - it’s about survival in an era where launching something truly new could potentially tank a brand’s bottom line
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🤯But here’s the uncomfortable truth - playing it safe might keep a brand afloat in the short term, but it's also the reason why so many brands are slowly fading into irrelevance
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🤔💭 I want to hear from you - as a beauty consumer, have you been noticing an increase in copycat formulas and packaging?? Let me know in the comments
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-06-13 08:34:17
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![🫠🫠🫠 I can't...
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👀 I’m sure you’ve noticed that beauty PR boxes keep getting bigger and bigger
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🤨 A teeny tiny product now arrives in a box the size of a suitcase, just for that ‘viral’ unboxing moment
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🗑But most of that packaging ends up in the landfill, because they’re stuffed with plastic inserts and foam that can’t be properly recycled
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🙄 I’m sick of brands chasing shock value with no substance
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🧪 Shock us with your innovation
🫂 Shock us with your your social responsibility
🌎 Shock is with your environmental stewardship
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Disclaimer: The views and opinions expressed in this content are solely my own and do not necessarily reflect the views or opinions of any organization, employer, or clients I may be associated with.
#beautypackaging #cosmeticindustry #cosmeticpackaging #sustainablebeauty #viralbeauty #beautycommunity #sustainableskincare]()
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2025-06-04 08:19:58
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On average, Beauty Packaging Education gets 2.7K likes and 72 comments per post. (Historical)
